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~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of retail & distribution management"
~subject:"Preismanagement"
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Search: subject_exact:"Consumer promotion"
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Preismanagement
Sales promotion
23
Verkaufsförderung
23
Consumer behaviour
19
Konsumentenverhalten
19
Pricing strategy
10
Einzelhandel
8
Retail trade
8
Beziehungsmarketing
4
Online retailing
4
Online-Handel
4
Relationship marketing
4
Advertising
3
Advertising effects
3
Brand
3
Brand management
3
Internet marketing
3
Ladengestaltung
3
Markenartikel
3
Markenführung
3
Online-Marketing
3
Store design
3
Werbewirkung
3
Werbung
3
price promotion
3
Co-design
2
Electronic intermediaries
2
Kundenbindungsprogramm
2
Loyalty data
2
Loyalty program
2
Product quality
2
Produktqualität
2
Promotional flyers
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Retail
2
Shopper marketing
2
Social Web
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Social web
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Virales Marketing
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Bogomolova, Svetlana
2
Tan, Pei Jie
2
Ba, Sulin
1
Cao, Zike
1
Chen, Haipeng
1
Corsi, Armando
1
Feng, Yue
1
Gopa, Anandasivam
1
Huang, Lihua
1
Hui, Kai-Lung
1
Kim, Youngsoo
1
Krishnan, Ramayya
1
Kwak, Hyokjin
1
Lockshin, Lawrence S.
1
Lu, Xianghua
1
Mejia, Jorge
1
Monroe, Kent B.
1
Moriguchi, Takeshi
1
Muratore, Isabelle
1
Puzakova, Marina
1
Tanusondjaja, Arry
1
Trusov, Michael
1
Villani, Christopher
1
Wu, Ji
1
Xia, Lan
1
Xu, Hong
1
Zhang, Yuli
1
Zhao, Haichuan
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Information systems research : ISR
International journal of advertising : the review of marketing communications
International journal of retail & distribution management
Journal of retailing
16
Journal of business research : JBR
12
Journal of retailing and consumer services
12
Journal of marketing
11
European journal of operational research : EJOR
10
Quantitative marketing and economics : QME
8
The journal of product & brand management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
International journal of hospitality management
4
Journal of marketing research : JMR
4
Journal of revenue and pricing management
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of electronic marketing and retailing : IJEMR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
3
Psychology & marketing
3
SpringerLink / Bücher
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
European journal of marketing
2
International journal of contemporary hospitality management
2
International journal of industrial organization
2
International journal of market research
2
International journal of production economics
2
International journal of production research
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of customer behaviour
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
Audit and benchmarking of supermarket catalog composition in five countries
Tan, Pei Jie
;
Tanusondjaja, Arry
;
Corsi, Armando
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 589-616
Persistent link: https://www.econbiz.de/10014295239
Saved in:
2
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
3
Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin
;
Zhang, Yuli
;
Puzakova, Marina
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
Saved in:
4
Deal or no deal? : online deals, retailer heterogeneity, and brand evaluations in a competitive environment
Mejia, Jorge
;
Gopa, Anandasivam
;
Trusov, Michael
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1087-1106
Persistent link: https://www.econbiz.de/10012493759
Saved in:
5
The dynamics of online consumers’ response to price promotion
Kim, Youngsoo
;
Krishnan, Ramayya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 175-190
Persistent link: https://www.econbiz.de/10012038216
Saved in:
6
When discounts hurt sales : the case of daily-deal markets
Cao, Zike
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Information systems research : ISR
29
(
2018
)
3
,
pp. 567-591
Persistent link: https://www.econbiz.de/10011929227
Saved in:
7
Teens as impulsive buyers : what is the role of price?
Muratore, Isabelle
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10011640072
Saved in:
8
A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie
;
Bogomolova, Svetlana
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
Saved in:
9
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
10
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
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