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~isPartOf:"Information systems research : ISR"
~language:"eng"
~subject:"Advertising"
~subject:"Werbung"
~type:"article"
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Search: subject_exact:"Internet-Marketing"
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Advertising
Werbung
Internet marketing
86
Online-Marketing
86
Social Web
45
Social web
45
Online retailing
32
Online-Handel
32
Consumer behaviour
30
Konsumentenverhalten
30
Viral marketing
28
Virales Marketing
28
E-commerce
20
Electronic Commerce
20
Advertising effects
17
Werbewirkung
17
social media
17
Internet
15
Search engine
15
Suchmaschine
15
Digital platform
9
Digitale Plattform
9
Preismanagement
9
Pricing strategy
9
online reviews
8
Auction theory
7
Auktionstheorie
7
user-generated content
7
electronic commerce
6
Bayes-Statistik
5
Bayesian inference
5
Internet-Auktion
5
Online auction
5
Product information
5
Product quality
5
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Acquisti, Alessandro
1
Aseri, Manmohan
1
Balseiro, Santiago R.
1
Bhattacharya, Siddharth
1
Choi, Hana
1
Christopher, Ranjit M.
1
Dawande, Milind
1
Fang, Eric
1
Fang, Zheng
1
Ghose, Anindya
1
Gong, Jing
1
Gu, Bin
1
Han, Sang Pil
1
Hosanagar, Kartik
1
Janakiraman, Ganesh
1
Kim, Min-Kyu
1
Kumar, Anuj
1
Kumar, Subodha
1
Leary, Adam
1
Lee, Jongkuk
1
Li, Xiaoling
1
Luo, Xueming
1
Marotta, Veronica
1
Mela, Carl F.
1
Mookerjee, Vijay S.
1
Park, Sungho
1
Singh, Param Vir
1
Tan, Yinliang
1
Todri, Vilma
1
Wattal, Sunil
1
Wei, Lai
1
Wu, Yue
1
Xu, Yunjie
1
Zhang, Kaifu
1
Zhuang, Mengzhou
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Information systems research : ISR
International journal of advertising : the review of marketing communications
79
Journal of business research : JBR
43
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
International journal of internet marketing and advertising : IJIMA
38
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
29
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing research : JMR
16
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
International journal of technology marketing : IJTMkt
9
Electronic commerce research
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
Technological forecasting & social change : an international journal
7
Electronic commerce research and applications
6
European research studies
6
Health marketing quarterly
6
International journal of industrial organization
6
Journal of advertising
6
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ECONIS (ZBW)
10
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10
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date (oldest first)
1
The welfare impact of targeted advertising technologies
Marotta, Veronica
;
Wu, Yue
;
Zhang, Kaifu
;
Acquisti, …
- In:
Information systems research : ISR
33
(
2022
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10013188312
Saved in:
2
Bypassing performance optimizers of real time bidding systems in display ad valuation
Christopher, Ranjit M.
;
Park, Sungho
;
Han, Sang Pil
; …
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 399-412
Persistent link: https://www.econbiz.de/10013362775
Saved in:
3
Competitive poaching in search advertising : two randomized field experiments
Bhattacharya, Siddharth
;
Gong, Jing
;
Wattal, Sunil
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 599-619
Persistent link: https://www.econbiz.de/10013363085
Saved in:
4
The effects of price rank on clicks and conversions in product list advertising on online retail platforms
Zhuang, Mengzhou
;
Fang, Eric
;
Lee, Jongkuk
;
Li, Xiaoling
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1412-1430
Persistent link: https://www.econbiz.de/10012805193
Saved in:
5
Trade-offs in online advertising : advertising effectiveness and annoyance dynamics across the purchase funnel
Todri, Vilma
;
Ghose, Anindya
;
Singh, Param Vir
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012242426
Saved in:
6
Online display advertising markets : a literature review and future directions
Choi, Hana
;
Mela, Carl F.
;
Balseiro, Santiago R.
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 556-575
Persistent link: https://www.econbiz.de/10012295028
Saved in:
7
When to play your advertisement? : optimal insertion policy of behavioral advertisement
Kumar, Subodha
;
Tan, Yinliang
;
Wei, Lai
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 589-606
Persistent link: https://www.econbiz.de/10012295032
Saved in:
8
Ad-blockers : a blessing or a curse?
Aseri, Manmohan
;
Dawande, Milind
;
Janakiraman, Ganesh
; …
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 627-646
Persistent link: https://www.econbiz.de/10012295037
Saved in:
9
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
10
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
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