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~isPartOf:"Information systems research : ISR"
~language:"eng"
~subject:"Viral marketing"
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Search: subject_exact:"Internet shopping"
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Subject
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Viral marketing
Online retailing
93
Online-Handel
93
Consumer behaviour
56
Konsumentenverhalten
56
E-commerce
51
Electronic Commerce
51
Internet marketing
31
Online-Marketing
31
Social Web
27
Social web
27
Virales Marketing
24
electronic commerce
21
Personalisierung
17
Personalization
17
Experiment
16
Internet
15
Digital platform
14
Digitale Plattform
14
Preismanagement
13
Pricing strategy
13
Einzelhandel
12
Retail trade
12
Product information
10
Produktinformation
10
Distribution channel
9
Vertriebsweg
9
USA
8
United States
8
online reviews
8
Beziehungsmarketing
6
Confidence
6
Relationship marketing
6
Vertrauen
6
Preisdifferenzierung
5
Price discrimination
5
Productivity
5
Produktivität
5
Reputation
5
Theorie
5
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19
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24
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24
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24
Language
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English
Author
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Feng, Juan
2
Kwark, Young
2
Pavlou, Paul A.
2
Tan, Yong
2
Aggarwal, Rohit
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bai, Xue
1
Bapna, Ravi
1
Brass, Daniel J.
1
Chen, Haipeng
1
Chen, Jianqing
1
Chen, Jiawei
1
Cho, Daegon
1
Choi, Angela Aerry
1
De Vreede, Gert-Jan
1
Dellarocas, Chrysanthos
1
Feng, Yue
1
Ghasemkhani, Hossein
1
Golden, Joseph M.
1
Gu, Bin
1
Guo, Hong
1
Hitt, Lorin M.
1
Ho, Yi-Chun
1
Hong, Yili
1
Hosanagar, Kartik
1
Huang, Lihua
1
Jung, Jaehwuen
1
Kannan, Karthik
1
Ke, Zhihong
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Konana, Prabhudev
1
Kumar, Anuj
1
Lappas, Theodoros
1
Lee, Gene Moo
1
Li, Beibei
1
Li, Xin
1
Li, Xinxin
1
Liao, Xiuwu
1
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Information systems research : ISR
Journal of business research : JBR
44
Journal of retailing and consumer services
36
International journal of hospitality management
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Tourism management : research, policies, practice
17
Journal of management information systems : JMIS
16
Electronic commerce research
14
Journal of electronic commerce research : JECR
13
International journal of contemporary hospitality management
12
International journal of electronic marketing and retailing : IJEMR
10
International journal of internet marketing and advertising : IJIMA
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of internet commerce
10
Electronic markets : EM ; the international journal of electronic commerce and business media
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Journal of hospitality marketing & management
9
Journal of retailing
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of travel and tourism marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Cogent business & management
7
Electronic commerce research and applications
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Tourism management perspectives : TMP
7
International journal of consumer studies
6
International journal of retail and distribution management
6
Journal of the Operational Research Society
6
Pakistan journal of commerce and social sciences
6
Global business review
5
International journal of services technology and management
5
Journal of consumer marketing
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing research
5
MIS quarterly
5
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ECONIS (ZBW)
24
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24
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
3
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
4
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
Saved in:
5
On the spillover effects of online product reviews on purchases : evidence from clickstream data
Kwark, Young
;
Lee, Gene Moo
;
Pavlou, Paul A.
;
Qiu, Liangfei
- In:
Information systems research : ISR
32
(
2021
)
3
,
pp. 895-913
Persistent link: https://www.econbiz.de/10012669860
Saved in:
6
Words matter! : toward a prosocial call-to-action for online referral : evidence from two field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Golden, Joseph M.
;
Sun, Tianshu
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 16-36
Persistent link: https://www.econbiz.de/10012242415
Saved in:
7
A note on the impact of daily deals on local retailers' online reputation : mediation effects of the consumer experience
Bai, Xue
;
Marsden, James R.
;
Ross, William T.
;
Wang, Gang
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1132-1143
Persistent link: https://www.econbiz.de/10012493768
Saved in:
8
Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Ke, Zhihong
;
Liu, De
;
Brass, Daniel J.
- In:
Information systems research : ISR
31
(
2020
)
4
,
pp. 1322-1336
Persistent link: https://www.econbiz.de/10012493807
Saved in:
9
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
10
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
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