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~isPartOf:"Information systems research : ISR"
~subject:"Digitale Plattform"
~subject:"Viral marketing"
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Digitale Plattform
Viral marketing
Online retailing
93
Online-Handel
93
Consumer behaviour
56
Konsumentenverhalten
56
E-commerce
52
Electronic Commerce
52
Internet marketing
31
Online-Marketing
31
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27
Social web
27
Virales Marketing
24
electronic commerce
21
Personalisierung
17
Personalization
17
Experiment
16
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14
Preismanagement
13
Pricing strategy
13
Einzelhandel
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12
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10
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9
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online reviews
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Relationship marketing
6
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35
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Tan, Yong
4
Pavlou, Paul A.
3
Qiu, Liangfei
3
Chen, Jianqing
2
Feng, Juan
2
Hong, Yili
2
Jung, Jaehwuen
2
Kannan, Karthik
2
Kumar, Subodha
2
Kwark, Young
2
Wang, Youwei
2
Aggarwal, Rohit
1
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1
Ba, Sulin
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1
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1
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1
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1
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1
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1
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1
De Vreede, Gert-Jan
1
Dellarocas, Chrysanthos
1
Fan, Ming
1
Fan, Wenjuan
1
Feng, Yue
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Golden, Joseph M.
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Gu, Bin
1
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1
He, Shu
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1
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1
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1
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Information systems research : ISR
Journal of retailing and consumer services
49
Journal of business research : JBR
48
International journal of hospitality management
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
Electronic commerce research
22
Journal of management information systems : JMIS
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Tourism management : research, policies, practice
19
Transportation research / E : an international journal
18
Electronic markets : EM ; the international journal of electronic commerce and business media
17
International journal of production economics
17
Journal of electronic commerce research : JECR
17
International journal of contemporary hospitality management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of internet commerce
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
International journal of electronic commerce : IJEC
11
International journal of electronic marketing and retailing : IJEMR
11
Management information systems : mis quarterly
11
International journal of internet marketing and advertising : IJIMA
10
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
10
Journal of hospitality marketing & management
10
Journal of marketing
10
Journal of retailing
10
NBER working paper series
10
Technological forecasting & social change : an international journal
10
Journal of marketing communications
9
Journal of marketing research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Marketing science
9
Production and operations management : the flagship research journal of the Production and Operations Management Society
9
European journal of operational research : EJOR
8
Journal of organizational computing and electronic commerce
8
Journal of travel and tourism marketing
8
MIS quarterly
8
Manufacturing & service operations management : M & SOM
8
Cogent business & management
7
Discussion papers / CEPR
7
Electronic commerce research and applications
7
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ECONIS (ZBW)
35
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1
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10
of
35
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date (oldest first)
1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Platform refund insurance or being cast out : quantifying the signaling effect of refund options in the online service marketplace
Zheng, Jinyang
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 910-934
Persistent link: https://www.econbiz.de/10014383686
Saved in:
3
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
4
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
5
The secret to finding a match : a field experiment on choice capacity design in an online dating platform
Jung, Jaehwuen
;
Lim, Hyungsoo
;
Lee, Dongwon
;
Kim, Chul
- In:
Information systems research : ISR
33
(
2022
)
4
,
pp. 1248-1263
Persistent link: https://www.econbiz.de/10014321817
Saved in:
6
Identifying perverse incentives in buyer profiling on online trading platforms
Kannan, Karthik
;
Saha, Rajib Lochan
;
Warut Khern-Am-Nuai
- In:
Information systems research : ISR
33
(
2022
)
2
,
pp. 464-475
Persistent link: https://www.econbiz.de/10013363051
Saved in:
7
The race for online reputation : implications for platforms, firms, and consumers
Yang, Mingwen
;
Zheng, Zhiqiang
;
Mookerjee, Vijay S.
- In:
Information systems research : ISR
32
(
2021
)
4
,
pp. 1262-1280
Persistent link: https://www.econbiz.de/10012805165
Saved in:
8
Spillover effect of consumer awareness on third parties' selling strategies and retailers' platform openness
Song, Wen
;
Chen, Jianqing
;
Li, Wenli
- In:
Information systems research : ISR
32
(
2021
)
1
,
pp. 172-193
Persistent link: https://www.econbiz.de/10012594934
Saved in:
9
Mining bilateral reviews for online transaction prediction : a relational topic modeling approach
Chen, Jiawei
;
Yang, Yinghui
;
Liu, Hongyan
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 541-560
Persistent link: https://www.econbiz.de/10012599887
Saved in:
10
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
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