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~isPartOf:"Interaktives Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft"
~isPartOf:"Schriften zu Marketing und Management"
~subject:"Deutschland"
~subject:"Food retailing"
~subject:"Online-Handel"
~subject:"Retail outlet"
~subject:"Verkaufsförderung"
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Interaktives Marketing
Journal of retailing and consumer services
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
Schriften zu Marketing und Management
International journal of retail & distribution management
7
Journal of retailing
7
Journal of business research : JBR
6
The international review of retail, distribution and consumer research
6
Handelsforschung
4
Visual merchandising : the image of selling
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Consumer behavior analysis : (a) rational approach to consumer choice
2
Europäische Kulturen in der Wirtschaftskommunikation
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Information systems and e-business management : ISeB
2
Journal for global business advancement : JGBA
2
Journal of advertising research
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of marketing research
2
Journal of the Operational Research Society : OR
2
MO
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing : ZFP ; journal of research and management
2
Marketing letters : a journal of research in marketing
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Premier reference source
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Psychology & marketing
2
Reihe: Kundenorientierte Unternehmensführung
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SpringerLink / Bücher
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Strategic corporate communication in the digital age
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The IUP journal of marketing management : IJMM
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Aaron Chatterji, Josh Lerner, Scott Stern, and Michael J. Andrews, editors, NBER, Forthcoming from University of Chicago Press
1
Administrative Sciences : open access journal
1
Advances in E-Business research (AEBR) book series
1
Advances in e-business research (AEBR) book series
1
Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
1
Asia Pacific journal of marketing and logistics
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Book Chapter in The Role of Innovation and Entrepreneurship in Economic Growth
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ECONIS (ZBW)
25
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
S-O-R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing
Shamim, Amjad
;
Muhammad Farrukh Abid
;
Ahmad, Farooq
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462298
Saved in:
3
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
4
Don't miss the boat when consumers are in-store! : exploring the use of point-of-purchase displays to promote green and non-green products
Rizzi, Francesco
;
Gigliotti, Marina
;
Runfola, Andrea
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366355
Saved in:
5
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
6
Additive omnichannel atmospheric cues : the mediating effects of cognitive and affective responses on purchase intention
Lazaris, Chris
;
Vrechopoulos, Adam
;
Sarantopoulos, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209454
Saved in:
7
The effect of shopping goals and in-store mobile device use on purchase outcomes in brick-and-mortar stores
Punj, Girish
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209561
Saved in:
8
Revisiting the showrooming effect on online and offline retailers : the strategic role of in-store service
Wang, Junbin
;
Wang, Shanshan
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209643
Saved in:
9
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers' impulse purchase behavior : do the store ambience and salesperson interactions...
Katakam, Bharath Shashanka
;
Bhukya, Ramulu
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581927
Saved in:
10
The rise of the grocerant : patrons' in-store dining experiences and consumption behaviors at grocery retail stores
Ham, Sunny
;
Lee, Kai-Sean
;
Koo, Bonhak
;
Kim, Seoyoung
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648879
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