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~isPartOf:"International advertising and communication : current insights and empirical findings"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Außenwerbung"
~subject:"Perception"
~type:"article"
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Search: subject_exact:"Plakatwerbung"
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Außenwerbung
Perception
Outdoor advertising
7
Advertising effects
4
Werbewirkung
4
Advertising
1
Advertising industry
1
Brand
1
Consumer behaviour
1
Credibility
1
Digitalisierung
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1
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Einzelhandel
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Estimation
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Online-Handel
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digital signage
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Meurs, Lex van
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Anesbury, Zachary
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Aristoff, Mandy
1
Casper, Jeff
1
Cheung, Wing Yi
1
Grasby, Alicia
1
Klerkx, Mandy
1
Maree, Tania
1
Moshakis, Sophia
1
Page, Bill
1
Parida, Biswajita
1
Prendengast, Gerald
1
Roux, Amarentia Thérèse
1
Taylor, Charles Raymond
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International advertising and communication : current insights and empirical findings
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Pervasive advertising
4
International journal of advertising : the quarterly review of marketing communications
2
International journal of internet marketing and advertising : IJIMA
2
Marketing : ZFP ; journal of research and management
2
Advanced technologies management for retailing : frameworks and cases
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in developing and emerging countries : the economic, political and social context
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Erfolgsfaktor Innovation : mit 7 Tabellen
1
International journal of advertising : the review of marketing communications
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Personalentwicklung : Ausbildung, Weiterbildung, Management Development
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of fashion marketing and management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of urban economics
1
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Psychology & marketing
1
Romanian economic and business review
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Unternehmertum und Ausgründung : wissenschaftliche Konzepte und praktische Erfahrung
1
Visual merchandising : the image of selling
1
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
1
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ECONIS (ZBW)
7
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1
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7
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7
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date (newest first)
date (oldest first)
1
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
2
Joy to the (shopper) world : an S-O-R view of digital place-based media in upmarket shopping malls
Roux, Amarentia Thérèse
;
Maree, Tania
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 1031-1060
Persistent link: https://www.econbiz.de/10012623363
Saved in:
3
Measuring audience reach of outdoor advertisements : using Bluetooth technology to validate measurement
Page, Bill
;
Anesbury, Zachary
;
Moshakis, Sophia
; …
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 456-463
Persistent link: https://www.econbiz.de/10011966616
Saved in:
4
The role of location and visual saliency in capturing attention to outdoor advertising
Wilson, Rick T.
;
Casper, Jeff
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 259-273
Persistent link: https://www.econbiz.de/10011595664
Saved in:
5
The hand, the bill... or both? : the role of credibility in handbill acceptance
Prendengast, Gerald
;
Wai, King Ting
;
Cheung, Wing Yi
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 128-135
Persistent link: https://www.econbiz.de/10009548149
Saved in:
6
Split-second recognition : what makes outdoor advertising work?
Meurs, Lex van
;
Aristoff, Mandy
- In:
Journal of advertising research
49
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003833782
Saved in:
7
Processing outdoor posters : products- and brand recognition in a split of a second
Klerkx, Mandy
;
Meurs, Lex van
- In:
International advertising and communication : current …
,
(pp. 124-139)
.
2006
Persistent link: https://www.econbiz.de/10003378112
Saved in:
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