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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Search: subject_exact:"Marketing strategy"
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Marketing management
77
Marketingmanagement
77
Theorie
22
Theory
22
Firm performance
12
Unternehmenserfolg
12
Innovation
11
Consumer behaviour
10
Konsumentenverhalten
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Competitive strategy
9
KMU
9
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Pricing strategy
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Wettbewerbsstrategie
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Entrepreneurship
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Spieltheorie
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Strategic management
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Strategisches Management
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competitive strategy
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Advertising
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Competition
4
Innovation management
4
Innovationsmanagement
4
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77
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Boulding, William
2
Choi, Seung-chan
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Christen, Markus
2
Conner, Kathleen R.
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DeSarbo, Wayne
2
Eliashberg, Jehoshua
2
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2
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2
Kraus, Sascha
2
Raju, Jagmohan Singh
2
Robinson, William Thomas
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2
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2
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2
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1
Balachander, Subramanian
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Deng, Shengliang
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International entrepreneurship and management journal
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
253
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
100
Marketing intelligence & planning
83
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
67
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
44
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
77
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1
Too popular, too fast : optimal advertising and entry timing in markets with peer influence
Fruchter, Gila E.
;
Prasad, Ashutosh
;
Van Den Bulte, …
- In:
Management science : journal of the Institute for …
68
(
2022
)
6
,
pp. 4725-4741
Persistent link: https://www.econbiz.de/10013369116
Saved in:
2
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
3
Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists : a review
Lacarcel, Francisco Javier
;
Huete, Raquel
- In:
International entrepreneurship and management journal
19
(
2023
)
2
,
pp. 691-708
Persistent link: https://www.econbiz.de/10014339763
Saved in:
4
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
5
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
6
Innovation orientation and long-term performance : the mediating role of market perception capability
Mohedano-Suanes, Antonia
;
Revilla Camacho, Maria Angeles
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
2
,
pp. 741-757
Persistent link: https://www.econbiz.de/10012545231
Saved in:
7
Entrepreneurial, market, learning and networking orientations as determinants of business capability and international performance : the contingent role of government support
Mohammad Falahat
;
Lee, Yan Yin
;
Soto-Acosta, Pedro
; …
- In:
International entrepreneurship and management journal
17
(
2021
)
4
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10012703300
Saved in:
8
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
9
Benefiting from economic crisis? : strategic orientation effects, trade-offs, and configurations with resource availability on SME performance
Beliaeva, Tatiana
;
Širokova, Galina V.
;
Wales, William
; …
- In:
International entrepreneurship and management journal
16
(
2020
)
1
,
pp. 165-194
Persistent link: https://www.econbiz.de/10012226412
Saved in:
10
Sequential learning in designing marketing campaigns for market entry
Moazeni, Somayeh
;
Defourny, Boris
;
Wilczak, Monika J.
- In:
Management science : journal of the Institute for …
66
(
2020
)
9
,
pp. 4226-4245
Persistent link: https://www.econbiz.de/10012297820
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