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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand trust"
~subject:"Markenimage"
~subject:"Online-Handel"
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Search: subject_exact:"Markenloyalität"
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Brand trust
Markenimage
Online-Handel
Brand loyalty
40
Markentreue
40
Beziehungsmarketing
38
Relationship marketing
38
Brand management
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenführung
37
Brand image
29
Brand
28
Markenartikel
28
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
10
Social web
10
brand loyalty
8
Internet marketing
7
Online-Marketing
7
Einzelhandel
6
Retail trade
6
Confidence
5
Vertrauen
5
Lieferantenmanagement
4
Supplier relationship management
4
Customer integration
3
Kundenintegration
3
Online retailing
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising effects
2
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Business-to-business marketing
2
Community
2
Consumer brand engagement
2
Consumer engagement
2
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31
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Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Azar, Salim L.
1
Byun, Kyung-Ah
1
Castro, Ana
1
Chamola, Pankaj
1
Chou, En-Yi
1
Chrysochou, Polymeros
1
Coelho, Pedro Simões
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Dawes, John
1
Dugar, Anurag
1
Elsäßer, Marc
1
Fernandes, Teresa
1
Giovanis, Apostolos N.
1
Hallem, Yousra
1
Hartnett, Nicole
1
Heggde, Githa S.
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Hong, EunPyo
1
Hwang, Syjung
1
Hyun, Hyowon
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
Kim, Jinkyung Jenny
1
Kim, Junghun
1
Kim, Renee B.
1
Kim, Youn-Kyung
1
Krystallis, Athanasios
1
Kumar, Arvind
1
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1
Leckie, Civilai
1
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International journal of Indian culture and business management
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
The journal of business & industrial marketing
The journal of brand management : an international journal
19
The journal of product & brand management
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
European journal of marketing : EJM
5
International journal of internet marketing and advertising : IJIMA
5
Cogent business & management
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
The IUP journal of brand management : IJBRM
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
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ECONIS (ZBW)
31
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
5
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
6
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
7
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
8
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
9
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
10
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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