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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand trust"
~subject:"Markenimage"
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Search: subject_exact:"Markenloyalität"
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Brand trust
Markenimage
Brand loyalty
37
Markentreue
37
Beziehungsmarketing
36
Relationship marketing
36
Consumer behaviour
35
Konsumentenverhalten
35
Brand management
34
Markenführung
34
Brand
27
Brand image
27
Markenartikel
27
Customer satisfaction
13
Kundenzufriedenheit
13
Social Web
7
Social web
7
Confidence
6
Einzelhandel
6
Retail trade
6
Vertrauen
6
brand loyalty
6
Emotion
4
Internet marketing
4
Lieferantenmanagement
4
Online-Marketing
4
Supplier relationship management
4
Customer integration
3
Kundenintegration
3
Online retailing
3
Online-Handel
3
brand trust
3
Age group
2
Altersgruppe
2
B-to-B-Marketing
2
Brand love
2
Business-to-business marketing
2
Community
2
Customer retention
2
Dienstleistungsmarketing
2
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28
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Han, Heesup
2
Trinh, Giang
2
Abbes, Intissar
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Bhatti, Zeeshan Ahmed
1
Byun, Kyung-Ah
1
Chamola, Pankaj
1
Chrysochou, Polymeros
1
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1
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1
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1
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1
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1
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1
Hallem, Yousra
1
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1
Heggde, Githa S.
1
Hwang, Syjung
1
Jiménez-Barreto, Jano
1
Jones, Robert Paul
1
Jørgensen, Finn
1
Kennedy, Rachel
1
Khan, Muhammad Asif
1
Kim, Jinkyung Jenny
1
Kim, Junghun
1
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1
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1
Krystallis, Athanasios
1
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1
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1
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1
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1
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1
Lin, Jialing
1
Lobo, Antonio
1
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1
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International journal of Indian culture and business management
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of retailing and consumer services
The journal of business & industrial marketing
The journal of brand management : an international journal
19
The journal of product & brand management
19
Journal of business research : JBR
13
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Cogent business & management
4
European journal of marketing : EJM
4
Global business review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Psychology & marketing
4
Australasian marketing journal
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing analytics : JMA
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of consumer marketing
3
European journal of marketing
2
Future Business Journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence
2
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ECONIS (ZBW)
28
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
8
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
9
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
10
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
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