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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of international consumer marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Testimonialwerbung"
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Celebrity endorsement
16
Celebrity-Werbung
16
Advertising effects
15
Werbewirkung
15
Advertising
4
Brand image
4
Brand management
4
Markenführung
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celebrity endorsement
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Bergkvist, Lars
3
Agnihotri, Arpita
1
Belch, George E.
1
Belch, Michael A.
1
Bhattacharya, Saurabh
1
Buijzen, Moniek
1
Chen, Chen-yueh
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Matthes, Jörg
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International journal of advertising : the quarterly review of marketing communications
Journal of international consumer marketing
Psychology & marketing
33
Journal of business research : JBR
27
Journal of advertising research
15
Journal of promotion management : JPM
14
International journal of advertising : the review of marketing communications
13
Journal of promotion management : innovations in planning and applied research
13
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Journal of retailing and consumer services
10
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
9
Young consumers : insight and ideas for responsible marketers
9
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Global business review
5
International journal of hospitality management
5
Journal of advertising
5
Journal of current issues and research in advertising
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
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International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
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Journal of marketing theory and practice
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of strategic marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
16
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1
Endorsement effectiveness of celebrities versus social media influencers in the materialistic cultural environment of India
Agnihotri, Arpita
;
Bhattacharya, Saurabh
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 280-302
Persistent link: https://www.econbiz.de/10012515190
Saved in:
2
Who is the celebrity endorser? : a content analysis of celebrity endorsements
Schimmelpfennig, Christian
- In:
Journal of international consumer marketing
30
(
2018
)
4
,
pp. 220-234
Persistent link: https://www.econbiz.de/10011965973
Saved in:
3
The mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Pan, Po-Lin
;
Meng, Juan
;
Lee, Pei-Ling
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10011669317
Saved in:
4
How long does celebrity meaning transfer last? : delayed effects and the moderating roles of brand experience, celebrity liking, and age
Knoll, Johannes
;
Matthes, Jörg
;
Münch, Andrea
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 588-612
Persistent link: https://www.econbiz.de/10011849128
Saved in:
5
Celebrity trait transference : when brands pick up endorsers' personality traits
Bergkvist, Lars
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 663-681
Persistent link: https://www.econbiz.de/10011799658
Saved in:
6
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
7
A new model of how celebrity endorsements work : attitude toward the endorsement as a mediator of celebrity source and endorsement effects
Bergkvist, Lars
;
Hjalmarson, Hanna
;
Mägi, Anne W.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 171-184
Persistent link: https://www.econbiz.de/10011581100
Saved in:
8
Celebrity endorsements : a literature review and research agenda
Bergkvist, Lars
;
Zhou, Kris Qiang
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 642-663
Persistent link: https://www.econbiz.de/10011585281
Saved in:
9
Celebrity endorsements, self-brand connection and relationship quality
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 486-503
Persistent link: https://www.econbiz.de/10011567074
Saved in:
10
Effects of endorser types in political endorsement advertising
Chou, Hsuan-yi
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 391-416
Persistent link: https://www.econbiz.de/10010362867
Saved in:
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