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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand management"
~subject:"Profisport"
~subject:"United States"
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Search: subject_exact:"Sportmarketing"
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Brand management
Profisport
United States
Sportmarketing
18
Sports marketing
18
Sponsoring
10
Sponsorship
10
Consumer behaviour
9
Konsumentenverhalten
9
Advertising effects
8
Werbewirkung
8
Brand image
6
Markenimage
6
Sport
5
Sport event
5
Sports
5
Sportveranstaltung
5
Markenführung
4
Professional sports
4
sponsorship
4
Advertising
3
Event marketing
3
Event-Marketing
3
Football
3
Fußball
3
Netherlands
3
Niederlande
3
Werbung
3
sports
3
Athletes
2
Beziehungsmarketing
2
Celebrity endorsement
2
Celebrity-Werbung
2
Internet marketing
2
Marketing management
2
Marketingmanagement
2
Online-Marketing
2
Relationship marketing
2
South Africa
2
Sportler
2
Südafrika
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English
10
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Abdourazakou, Yann
1
Abratt, Russell
1
Apostolopoulou, Artemisia
1
Cheong, Yunjae
1
Crowther, Philip
1
Do, Hyunji
1
Donlan, Leah
1
Kim, Hyuksoo
1
Kim, Kihan
1
Kishore, Amit
1
Ko, Eunju
1
Kucza, Gunther
1
Maanda, Penelope Maserame
1
Mingione, Michela
1
Papadimitriou, Dimitra
1
Park, Sun-Young
1
Sauer, Paul L.
1
Schuppisser, Stefan W.
1
Siomkos, George J.
1
Soni, Sigma
1
Srivastava, R. K.
1
Thomas, Oliver
1
Trivedi, Jay
1
Tsiotsou, Rodoula H.
1
Tzoumaka, Eugenia
1
Woodside, Arch G.
1
Yim, Mark Yi-Cheon
1
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International journal of advertising : the quarterly review of marketing communications
Journal of marketing communications
Journal of promotion management : innovations in planning and applied research
International journal of sport management and marketing : IJSMM
113
Sport marketing quarterly : preferred journal of the Sport Marketing Association
111
Journal of sport management : the official journal of the North American Society of Sport Management
96
International journal of sports marketing & sponsorship
88
Sport management review
83
European Sport management quarterly : ESMQ
82
Journal of sports economics
23
Journal of business research : JBR
18
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
16
Journal of strategic marketing
13
International sports marketing : principles and perspectives
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of promotion management : JPM
8
The journal of brand management : an international journal
8
European journal of operational research : EJOR
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Asia Pacific journal of marketing and logistics
6
Routledge international handbooks
6
Services marketing quarterly
6
Sport marketing in a global environment : strategic perspectives
5
SpringerLink / Bücher
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of historical research in marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
Tourism management perspectives : TMP
4
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ECONIS (ZBW)
10
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date (oldest first)
1
Can sports sponsorship affect consumers' motivation for sports consumption?
Thomas, Oliver
;
Kucza, Gunther
;
Schuppisser, Stefan W.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 893-922
Persistent link: https://www.econbiz.de/10013357208
Saved in:
2
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
3
Exploring the role of social media communications in the success of professional sports leagues : an emerging market perspective
Trivedi, Jay
;
Soni, Sigma
;
Kishore, Amit
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 306-331
Persistent link: https://www.econbiz.de/10012423615
Saved in:
4
The influence of sport sponsorship on brand equity in South Africa
Maanda, Penelope Maserame
;
Abratt, Russell
;
Mingione, …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 812-835
Persistent link: https://www.econbiz.de/10012258108
Saved in:
5
Capturing the meanings of sport licensed products
Papadimitriou, Dimitra
;
Apostolopoulou, Artemisia
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 433-449
Persistent link: https://www.econbiz.de/10011880787
Saved in:
6
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
7
Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
Saved in:
8
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
9
Leveraging sponsorship to achieve relationship objectives through the creation of "marketing spaces" : an exploratory study
Donlan, Leah
;
Crowther, Philip
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10010390880
Saved in:
10
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
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