//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Sport management review"
~subject:"Event-Marketing"
~subject:"Sponsoring"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sportereignis"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Event-Marketing
Sponsoring
Sport event
80
Sportveranstaltung
80
Sport
40
Sports
40
Sportmarketing
26
Sports marketing
26
Professional sports
21
Profisport
21
Consumer behaviour
15
Konsumentenverhalten
15
Football
14
Fußball
14
Management
12
Sponsorship
12
Big event
11
Großveranstaltung
11
Event marketing
10
Organisation
10
Organization
10
Sport policy
10
Sportpolitik
10
Athletes
7
Sportler
7
Beziehungsmarketing
6
Brand image
6
Ehrenamtliche Arbeit
6
Markenimage
6
Relationship marketing
6
Sport events
6
Stakeholder
6
USA
6
United States
6
Voluntary work
6
Advertising effects
5
Ball game
5
Ballsport
5
Motivation
5
Sport organization
5
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Adair, Daryl
2
Fairley, Sheranne
2
Lovegrove, Hannah
2
Morgan, Ashlee
2
Parent, Milena M.
2
Taylor, Tracy
2
Bachleda, Catherine
1
Bakhsh, Jordan
1
Brown, Michael
1
Choi, Jiwon
1
Choi, Yung Kyun
1
Davis, John A.
1
Desbordes, Michel
1
Dickson, Geoff
1
Djaballah, Mathieu
1
Doyle, Jason P.
1
Drewery, David
1
Eddy, Terry
1
Elouazzani, Zineb
1
Eskerud, Line
1
Fakhar, Ahlam
1
Funk, Daniel C.
1
Green, Chris
1
Grohs, Reinhard
1
Han, Sangpil
1
Hanstad, Dag Vidar
1
Hautbois, Christopher
1
Hino, Yuta
1
Hyun, Moonsup
1
Jordan, Jeremy S.
1
Kim, Hyunchil
1
Kim, Kyung Hoon
1
Kim, Sang Jin
1
Lee, Ki-young
1
Liu, Honglei
1
Naylor, Michael
1
Newland, Brianna L.
1
Peng, Siqing
1
Pentecost, Robin D.
1
Phelps, Sean
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Sport management review
International journal of sport management and marketing : IJSMM
20
Journal of sport management : the official journal of the North American Society of Sport Management
18
International journal of sports marketing & sponsorship
16
European Sport management quarterly : ESMQ
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
Journal of business research : JBR
12
Tourism management : research, policies, practice
12
International journal of event and festival management
10
European journal of marketing : EJM
7
Journal of travel and tourism marketing
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : JPM
6
International journal of sport finance
5
Sport, Business and Management : an international journal ; SBM
5
Asia Pacific journal of marketing and logistics
4
Journal of advertising research
4
SpringerLink / Bücher
4
Tourism management perspectives : TMP
4
International journal of enterprise network management
3
Marketing intelligence & planning
3
Sportmanagement : SPM
3
Tourism economics : the business and finance of tourism and recreation
3
Applied economics
2
Events und Sport : Stand und Perspektiven der Eventforschung
2
Innovatives Markenmanagement
2
International journal of contemporary hospitality management
2
International journal of management and marketing research : IJMMR
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of destination marketing & management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality marketing & management
2
Journal of marketing management : MM
2
Journal of nonprofit & public sector marketing
2
Journal of sports economics
2
Journal of strategic marketing
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Research
2
Reutlinger Diskussionsbeiträge zu Marketing und Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421839
Saved in:
2
Sport event sponsorship management from the sponsee's perspective
Morgan, Ashlee
;
Taylor, Tracy
;
Adair, Daryl
- In:
Sport management review
23
(
2020
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10012421840
Saved in:
3
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
4
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
5
From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.
;
Snelgrove, Ryan
;
Drewery, David
; …
- In:
Sport management review
23
(
2020
)
2
,
pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
Saved in:
6
Market reactions to sport sponsorship announcements : comparison between sponsors and their rivals
Hino, Yuta
;
Takeda, Fumiko
- In:
Sport management review
23
(
2020
)
3
,
pp. 401-413
Persistent link: https://www.econbiz.de/10012295890
Saved in:
7
Sponsors' CSR strategies in sport : a sensemaking approach of corporations established in France
Djaballah, Mathieu
;
Hautbois, Christopher
;
Desbordes, Michel
- In:
Sport management review
20
(
2017
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011697691
Saved in:
8
Stakeholder perceptions on the democratic governance of major sports events
Parent, Milena M.
- In:
Sport management review
19
(
2016
)
4
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011566670
Saved in:
9
Leveraging events to ensure enduring benefits : the legacy strategy of the 2015 AFC Asian Cup
Fairley, Sheranne
;
Lovegrove, Hannah
;
Brown, Michael
- In:
Sport management review
19
(
2016
)
4
,
pp. 466-474
Persistent link: https://www.econbiz.de/10011566690
Saved in:
10
Drivers of brand image improvement in sports-event sponsorship
Grohs, Reinhard
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 391-420
Persistent link: https://www.econbiz.de/10011567052
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->