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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Internet marketing"
~type:"article"
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Internet marketing
Social Web
36
Social web
36
Online-Marketing
27
Consumer behaviour
24
Konsumentenverhalten
24
Advertising effects
22
Werbewirkung
22
Viral marketing
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Virales Marketing
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Cheng, Julian Ming Sung
2
Ham, Chang-Dae
2
Kim, Mikyoung
2
Noort, Guda van
2
Antheunis, Marjolijn L.
1
Araujo, Theo
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Bernard, Françoise
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1
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1
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1
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International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
211
International journal of internet marketing and advertising : IJIMA
121
Journal of retailing and consumer services
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
73
International journal of advertising : the review of marketing communications
64
Journal of marketing communications
62
International journal of hospitality management
58
Technological forecasting & social change : an international journal
58
Tourism management : research, policies, practice
58
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of internet commerce
57
Journal of promotion management : innovations in planning and applied research
54
Information systems research : ISR
51
International journal of electronic marketing and retailing : IJEMR
48
Journal of management information systems : JMIS
48
Business horizons
46
The journal of product & brand management
44
Cogent business & management
40
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
39
International journal of technology marketing : IJTMkt
37
Journal of travel and tourism marketing
37
Electronic commerce research
36
Marketing intelligence & planning
36
International journal of business information systems : IJBIS
35
Journal of marketing
34
Journal of strategic marketing
34
International journal of contemporary hospitality management
33
Journal of advertising research
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
International journal of e-business research : an official publication of the Information Resources Management Association
32
The journal of brand management : an international journal
32
Journal of electronic commerce research : JECR
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
28
Journal of hospitality marketing & management
28
Journal of promotion management : JPM
27
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ECONIS (ZBW)
27
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11
Factors affecting attitudes and behavioural intention towards social networking advertising : a case of Facebook users in South Korea
Jung, Jaemin
;
Shim, Sung Wook
;
Jin, Hyun Seung
;
Khang, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 248-265
Persistent link: https://www.econbiz.de/10011581152
Saved in:
12
Advertising in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
Saved in:
13
Small clicks, great effects : the immediate and delayed influence of websites containing serious games on behavior and attitude
Courbet, Didier
;
Bernard, Françoise
;
Joule, Robert-Vincent
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 949-969
Persistent link: https://www.econbiz.de/10011644536
Saved in:
14
Internet media personality : scale development and advertising implications
Ham, Chang-Dae
;
Lee, Hyung Seok
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 327-349
Persistent link: https://www.econbiz.de/10011342926
Saved in:
15
Dreaming out loud on Pinterest : new forms of indirect persuasion
Phillips, Barbara J.
;
Miller, Jessica
;
McQuarrie, Edward F.
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 633-655
Persistent link: https://www.econbiz.de/10010466404
Saved in:
16
Social media advertising value : the case of transitional economies in Southeast Asia
Dao, William Wan-tien
;
Le, Angelina Nhat Hanh
;
Cheng, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 271-294
Persistent link: https://www.econbiz.de/10010362915
Saved in:
17
Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van
;
Antheunis, Marjolijn L.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
Saved in:
18
Online advertising and congruency effects : it depends on how you look at it
Janssens, Wim
;
Pelsmacker, Patrick de
;
Gauens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10009581787
Saved in:
19
Editorial : the London Olympics 2012 : what advertisers should watch
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 459-464
Persistent link: https://www.econbiz.de/10009581826
Saved in:
20
The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young
;
Li, Hairong
;
Edwards, Steven M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
Saved in:
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