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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Television advertising"
~subject:"Viral marketing"
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Search: subject_exact:"Werbewirkung"
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Television advertising
Viral marketing
Werbewirkung
215
Advertising effects
214
Advertising
124
Werbung
123
Consumer behaviour
89
Konsumentenverhalten
89
Internet marketing
38
Online-Marketing
38
Brand image
30
Markenimage
30
Brand management
29
Markenführung
29
Product Placement
23
Product placement
23
Children
21
Gender
21
Geschlecht
21
Kinder
21
advertising
21
USA
19
United States
19
Psychology of advertising
18
Target group
18
Werbepsychologie
18
Zielgruppe
18
Fernsehwerbung
17
Sponsoring
14
Sponsorship
14
Brand
13
Cognition
13
Kognition
13
Markenartikel
13
Social Web
13
Social web
13
Advertising planning
12
Werbeplanung
12
Celebrity endorsement
11
Celebrity-Werbung
11
Emotion
11
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Conference paper
1
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English
22
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Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Reijmersdal, Eva A. van
2
Alexandris, Kostas
1
Arrazola Vacas, María
1
Beal, Virginia
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Buijzen, Moniek
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chae, Heeju
1
Chan, Alan H. S.
1
Charry, Karine M.
1
Cho, Eunji
1
Cornwell, T. Bettina
1
Dens, Nathalie
1
Eelen, Jiska
1
Engel, Larry
1
Gao, Yang
1
Geuens, Maggie
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Hevia Payá, José de
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kim, Yeuseung
1
King, Karen Whitehill
1
Ko, Eunju
1
Lehnert, Kevin
1
Mora, José-Domingo
1
Neijens, Peter C.
1
Nicovich, Stefan G.
1
Noort, Guda van
1
Panic, Katarina
1
Park, Hyun Hee
1
Park, Jai Kwan
1
Pauw, Pieter de
1
Reinares Lara, Ricardo
1
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising research
46
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of marketing communications
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
International journal of advertising : the review of marketing communications
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
9
Journal of business research : JBR
9
Journal of promotion management : innovations in planning and applied research
9
International journal of internet marketing and advertising : IJIMA
8
Journal of promotion management : JPM
7
Journal of retailing and consumer services
7
Psychology & marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing intelligence & planning
6
Journal of electronic commerce research : JECR
5
Journal of marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
International journal of consumer studies
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of the Academy of Marketing Science
4
NBER Working Paper
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Advertising in new formats and media : current research and implications for marketers
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
Faculty & research / Insead : working paper series
3
Information systems research : ISR
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of international consumer marketing
3
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ECONIS (ZBW)
22
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1
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
2
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
3
The power of e-WOM using the hashtag : focusing on SNS advertising of SPA brands
Shin, Jiye
;
Chae, Heeju
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10011859210
Saved in:
4
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
5
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
6
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
7
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
8
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
9
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
10
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
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