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~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Sponsoring
76
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of promotion management : innovations in planning and applied research
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
24
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
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SpringerLink / Bücher
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Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
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Journal of advertising research
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Journal of promotion management : JPM
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Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
Springer eBook Collection
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The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
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The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
76
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51
Soccer jersey sponsors and the world cup
Groot, Lucas Franciscus Michaël
;
Ferwerda, Joras
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
5
,
pp. 331-348
Persistent link: https://www.econbiz.de/10011531608
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52
Effectiveness of Olympic sponsorship by foreign and domestic companies : the influential role of consumer ethnocentrism
Meng-Lewis, Yue
;
Thwaites, Des
;
Pillai, Kishore …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10010258208
Saved in:
53
Cost performance of Italian football clubs : analysing the role of marketing and sponsorship
Barris, Carlos Pestana
;
Scafarto, Vincenzo
;
Samagaio, …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410840
Saved in:
54
Self-congruence theory : towards a greater understanding on the global and malleable selves in a sports specific consumption context
Plewa, Carolin
;
Palmer, Karen
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 230-252
Persistent link: https://www.econbiz.de/10010410853
Saved in:
55
I want to buy more because I feel good : the effect of sport-induced emotion on sponsorship
Wang, Ryan T.
;
Kaplanidou, Kyriaki
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10010234351
Saved in:
56
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
; …
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 112-125
Persistent link: https://www.econbiz.de/10009741444
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57
Professional niche sports sponsorship : investigation of sponsorship selection criteria
Greenhalgh, Greg P.
;
Greemwell, T Christopher
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10009741448
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58
How fit connects service brand sponsors with consumers' passions for sponsored events
Lacey, Russell
;
Scheinbaum, Angeline Close
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009765605
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59
Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours
Khan, Aila
;
Stanton, John
;
Rahman, Syed
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10010195354
Saved in:
60
Exploring saturation levels for sponsorship logos on professional sports shirts : a cross-cultural study
Kim, Kihan
;
Tootelian, Dennis H.
;
Mikhailitchenko, Galina N.
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
2
,
pp. 91-105
Persistent link: https://www.econbiz.de/10009508645
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