//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of hospitality marketing & management"
~subject:"Advertising effects"
~subject:"Customer satisfaction"
~subject:"persuasion knowledge"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Customer satisfaction
persuasion knowledge
Consumer behaviour
429
Konsumentenverhalten
429
Werbewirkung
136
Advertising
114
Werbung
114
Kundenzufriedenheit
91
Internet marketing
86
Online-Marketing
86
Beziehungsmarketing
80
Relationship marketing
80
Brand management
79
Markenführung
79
Dienstleistungsqualität
77
Service quality
77
Hotel industry
76
Hotellerie
76
Social Web
65
Social web
65
Brand image
60
Markenimage
60
Gastronomie
57
Restaurant industry
57
Emotion
52
Viral marketing
44
Virales Marketing
44
Brand
34
Markenartikel
34
Beschwerdemanagement
26
Complaint management
26
Confidence
25
Luxury goods
25
Luxusgüter
25
Vertrauen
25
Online retailing
23
Online-Handel
23
social media
21
Corporate Social Responsibility
20
Corporate social responsibility
20
more ...
less ...
Online availability
All
Undetermined
197
Free
7
Type of publication
All
Article
227
Type of publication (narrower categories)
All
Article in journal
227
Aufsatz in Zeitschrift
227
Language
All
English
227
Author
All
Yoon, Sukki
5
Choi, Yung Kyun
4
Han, Heesup
4
Kim, Kacy K.
4
Matthes, Jörg
4
Naderer, Brigitte
4
Wojdynski, Bartosz W.
4
Bang, Hye Jin
3
Beckert, Johannes
3
Boerman, Sophie C.
3
Choi, Dongwon
3
Evans, Nathaniel J.
3
Ko, Eunju
3
Prayag, Girish
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Yoon, Hye Jin
3
Youn, Seounmi
3
Assaker, Guy
2
Baloglu, Seyhmus
2
Breves, Priska
2
Fan, Alei
2
Haley, Eric John
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Mi Ran
2
Kim, Seunghyun
2
Lee, Yoon-Joo
2
Lim, Weng Marc
2
Liu, Chih-Hsing
2
Lou, Chen
2
Lwin, May O.
2
Mattila, Anna S.
2
Miao, Li
2
Müller, Céline M.
2
O'Connor, Peter
2
Ouyang, Zhe
2
Pounders, Kathrynn
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of hospitality marketing & management
Journal of retailing and consumer services
385
Journal of business research : JBR
274
International journal of hospitality management
206
Journal of marketing communications
140
Psychology & marketing
107
The journal of services marketing
103
Journal of travel and tourism marketing
92
International journal of advertising : the quarterly review of marketing communications
91
International journal of contemporary hospitality management
85
Cogent business & management
84
Journal of promotion management : innovations in planning and applied research
76
Asia Pacific journal of marketing and logistics
73
Tourism management : research, policies, practice
67
Journal of promotion management : JPM
66
European journal of marketing : EJM
65
International journal of internet marketing and advertising : IJIMA
62
Services marketing quarterly
60
Marketing letters : a journal of research in marketing
54
Journal of advertising research
52
The service industries journal
51
The journal of product & brand management
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
46
International journal of electronic marketing and retailing : IJEMR
45
Journal of advertising : official publication of the American Academy of Advertising
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Service business
43
Journal of strategic marketing
41
Journal of marketing research : JMR
40
Journal of the Academy of Marketing Science
40
The journal of brand management : an international journal
40
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of service management
39
Journal of service research : JSR
38
International journal of consumer studies
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
more ...
less ...
Source
All
ECONIS (ZBW)
227
Showing
1
-
10
of
227
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
3
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
4
Customer delight, engagement, experience, value co-creation, place identity, and revisit intention : a new conceptual framework
Shoukat, Muhammad Haroon
;
Ramkissoon, Haywantee
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 757-775
Persistent link: https://www.econbiz.de/10013327890
Saved in:
5
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
6
The effects of message framing in CSR advertising on consumers' emotions, attitudes, and behavioral intentions
Stadlthanner, Katja Anna
;
Andreu, Luisa
;
Ribeiro, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013357136
Saved in:
7
Service robot's responses in service recovery and service evaluation : the moderating role of robots' social perception
Shan, Minghui
;
Zhu, Zhenzhong
;
Chen, Haipeng
;
Sun, Sijie
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10014511796
Saved in:
8
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
9
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
10
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->