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~isPartOf:"International journal of advertising : the review of marketing communications"
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Internet marketing
117
Online-Marketing
117
Consumer behaviour
86
Konsumentenverhalten
86
Social Web
86
Social web
86
Advertising
85
Werbung
85
Advertising effects
80
Werbewirkung
80
Brand management
31
Markenführung
31
Viral marketing
24
Virales Marketing
24
social media
22
Brand image
14
Markenimage
14
Public relations
11
persuasion knowledge
11
Öffentlichkeitsarbeit
11
Instagram
10
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influencer marketing
9
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Corporate disclosure
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8
Markenartikel
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Online-Handel
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advertising
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Hudders, Liselot
6
Cho, Chang-Hoan
5
Choi, Yung Kyun
4
Beckert, Johannes
3
De Jans, Steffi
3
Evans, Nathaniel J.
3
Ko, Eunju
3
Lou, Chen
3
Naderer, Brigitte
3
Poels, Karolien
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Bigné Alcañiz, J. Enrique
2
Boerman, Sophie C.
2
Dens, Nathalie
2
Eisend, Martin
2
Huh, Jisu
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Janssen, Loes
2
Jun, Jong Woo
2
Kang, Moon Young
2
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2
Kim, Eunjin
2
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2
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2
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2
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2
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2
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2
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Lee, Heejun
2
Lee, Jung Ah
2
Li, Guoxin
2
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2
Lynch, Kristen
2
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2
Park, Jin Seong
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2
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2
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International journal of advertising : the review of marketing communications
Bm : Bank und Markt ; Zeitschrift für Retailbanking
4,621
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,086
Journal of business research : JBR
1,000
Werben & verkaufen : W & V
939
SpringerLink / Bücher
922
Journal of retailing and consumer services
733
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
630
Technological forecasting & social change : an international journal
554
Journal of internet commerce
523
International journal of internet marketing and advertising : IJIMA
474
NBER working paper series
470
Springer eBook Collection
470
Working paper series / European Central Bank
460
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
453
PC-Praxis
436
MPRA Paper
429
Telecommunications policy : the international journal of digital economy, data sciences and new media
414
IMF working paper
411
The economist
408
ERIM report series research in management
407
International journal of internet and enterprise management : IJIEM
397
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
370
Computable : economisch en technisch maandblad op het gebied van computers en overige automatiseringssystemen
369
Management science : journal of the Institute for Operations Research and the Management Sciences
343
NBER Working Paper
343
Springer eBook Collection / Business and Economics
333
Information systems research : ISR
324
Internet Policy Review
324
International journal of business information systems : IJBIS
322
Electronic commerce research
318
Business week / European edition : BW
316
Maschinenmarkt : MM ; das Industriemagazin
312
Working paper / National Bureau of Economic Research, Inc.
305
Discussion paper series / IZA
304
Fortune
297
E-Finanse : finansowy kwartalnik internetowy
270
e-Finanse: Financial Internet Quarterly
270
Industrial marketing management : the international journal for industrial and high-tech firms
255
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
252
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
250
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ECONIS (ZBW)
141
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1
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
4
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
5
Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
Saved in:
6
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
7
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
8
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
9
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
10
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns
Ryoo, Yuhosua
;
Kafiliveyjuyeh, Soheil
;
Lee, Jung Ah
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 434-464
Persistent link: https://www.econbiz.de/10014550977
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