//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of business and emerging markets : IJBEM"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~language:"eng"
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Kundenzufriedenheit
Beziehungsmarketing
69
Relationship marketing
69
Consumer behaviour
61
Brand management
26
Markenführung
26
Dienstleistungsqualität
23
Service quality
23
Brand image
18
Markenimage
18
Lieferantenmanagement
17
Supplier relationship management
17
Confidence
13
India
13
Indien
13
Marketing management
13
Marketingmanagement
13
Social Web
13
Social web
13
Vertrauen
13
Brand
12
Internet marketing
12
Markenartikel
12
Online-Marketing
12
Emerging economies
11
Schwellenländer
11
Einzelhandel
10
Retail trade
10
relationship marketing
10
Emotion
9
Viral marketing
8
Virales Marketing
8
brand loyalty
8
trust
7
Customer value
6
International marketing
6
more ...
less ...
Online availability
All
Undetermined
59
Free
2
Type of publication
All
Article
77
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
78
Aufsatz in Zeitschrift
78
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
Author
All
Amoako, George Kofi
2
Fazli-Salehi, Reza
2
Khare, Arpita
2
Svensson, Göran
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Agarwal, Sakshi
1
Aish, Ehab Abou
1
Ajay Singh
1
Alam, Shahid
1
Alavi, Ali
1
Albaum, Gerald S.
1
Albrecht, Lisa
1
Ali, Ahsan
1
Almomani, Hamzeh Q.
1
Amir, Aysel
1
Amponsah, David K.
1
Arghashi, Vahideh
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahadur, Waseem
1
Bahia, Kamilia
1
Bajpai, Naval
1
Baker, David S.
1
Balaji, M. S.
1
Balaji, S.G.
1
Barbosa, Maria de Lourdes de Azevedo
1
Belassi, Camila
1
Beninger, Stefanie
1
Berenguer Contrí, Gloria
1
Bhatia, Mayank
1
Bhatt, Kedar
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Biswas, Soumendu
1
Bourdeau, Laurent
1
Bozbay, Zehra
1
Branch, John
1
Bressolles, Grégory
1
Broeder, Peter
1
more ...
less ...
Published in...
All
International journal of business and emerging markets : IJBEM
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
1,192
Journal of retailing and consumer services
1,009
Industrial marketing management : the international journal for industrial and high-tech firms
693
International journal of hospitality management
390
The journal of product & brand management
326
The journal of brand management : an international journal
314
Psychology & marketing
281
The journal of business & industrial marketing
276
The journal of services marketing
237
Asia Pacific journal of marketing and logistics
232
Journal of travel and tourism marketing
220
Journal of marketing
219
Journal of the Academy of Marketing Science
216
Journal of marketing communications
208
European journal of marketing : EJM
196
Journal of marketing management : MM
190
Journal of marketing research : JMR
187
Cogent business & management
181
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
176
Journal of retailing
176
Journal of strategic marketing
176
International journal of internet marketing and advertising : IJIMA
171
Tourism management : research, policies, practice
171
Marketing intelligence & planning
168
International journal of contemporary hospitality management
167
The service industries journal
163
Marketing letters : a journal of research in marketing
158
Journal of hospitality marketing & management
157
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
The international review of retail, distribution and consumer research
145
Journal of business-to-business marketing
140
International journal of consumer studies
139
Journal of international consumer marketing
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
International journal of retail & distribution management
134
International journal of advertising : the review of marketing communications
132
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
130
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
129
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
121
The journal of consumer marketing
121
more ...
less ...
Source
All
ECONIS (ZBW)
78
Showing
1
-
10
of
78
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Precursors and outcomes of perceived value in B2B banking services : a nomological framework
Zietsman, Mariëtte Louise
;
Mostert, Pierre
;
Svensson, …
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 330-353
Persistent link: https://www.econbiz.de/10014422300
Saved in:
2
Relationship
marketing
and the B2B sales force, effects of Big Five personality traits
Canales-Ronda, Pedro
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10014567150
Saved in:
3
SNUX2.0 : a social network model for cohort behavior analysis as support for purchasing tourism products and services
Ramos, Célia M. Q.
;
Rodrigues, João
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 132-151
Persistent link: https://www.econbiz.de/10014290428
Saved in:
4
Examining the comprehensive relationship between customer trust and social media purchase : a bibliometric review and directions for future research
Shah, W. Shabeena
;
Jasim, K. Mohamed
;
Alam, Shahid
; …
- In:
International journal of business and emerging markets …
15
(
2023
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10014306809
Saved in:
5
The influence of digital influencer, e-WOM and information quality on customer repurchase intention toward online shop in e-marketplace during pandemic COVID-19 : the mediation eff...
Wandoko, Wanda
;
Panggati, Ignatius Enda
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 148-167
Persistent link: https://www.econbiz.de/10013336327
Saved in:
6
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
7
The effect of bonding, responsiveness and communication on customer retention : the mediating role of customer satisfaction
Negassa, Gebeyehu Jalu
;
Japee, Gurudutta Pradeep
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014290415
Saved in:
8
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
9
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
10
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->