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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of consumer studies"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~type:"article"
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Search: subject:"Fashion"
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Brand image
Fashion
60
Mode
60
Consumer behaviour
46
Konsumentenverhalten
46
Bekleidungsindustrie
24
Clothing industry
24
Textile distribution
16
Textilhandel
16
Brand management
15
Markenführung
15
Markenimage
12
Bekleidung
11
Clothing
11
Brand
10
Markenartikel
10
Luxury goods
7
Luxusgüter
7
Sustainability
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Internet marketing
6
Nachhaltigkeit
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Online-Marketing
6
Social Web
6
Social web
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5
Online retailing
5
Online-Handel
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fashion
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sustainable fashion
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Öko-Produkt
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Corporate Social Responsibility
4
Corporate social responsibility
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Lieferkette
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Nachhaltige Entwicklung
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12
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Ryding, Daniella
2
Vignali, Gianpaolo
2
Apaolaza, Vanessa
1
Behre, Barbara
1
Blazquez Cano, Marta
1
Campaniolo, Daniela
1
Caratù, Myriam
1
Carey, Robin
1
Cauberghe, Verolien
1
Cohen, Geraldine
1
D'Souza, Clare M.
1
Gadzinski, Gregory
1
Hartmann, Patrick
1
Helberger, Eva
1
Henninger, Claudia E.
1
Hur, Songyee
1
Jin, Byoungho
1
Jones, Christie
1
Juggessur, Joshie
1
Jung, Sojin
1
Kang, Jiyun
1
Kim, Soyoung
1
Lee, Jung Eun
1
Liu, Sindy
1
Mattich, Kurt
1
Navrozidou, Anna
1
Paredes, Mario R.
1
Park-Paops, Haesun
1
Perry, Patsy
1
Policarpo, Manoela Costa
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Watkins, Brandi
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International journal of business and globalisation : IJBG
International journal of consumer studies
The journal of brand management : an international journal
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
Psychology & marketing
5
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Economics & finance notes
1
Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
1
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ECONIS (ZBW)
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1
"Eco-style" perceptions : the interplay of different sustainability cues and
fashion
styles in consumers'
fashion
brand attitudes
Behre, Barbara
;
Cauberghe, Verolien
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531629
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
Eco
fashion
brands and consumption : is the attitude-behaviour gap narrowing for the millennial generation?
Ryding, Daniella
;
Caratù, Myriam
;
Vignali, Gianpaolo
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 131-154
Persistent link: https://www.econbiz.de/10013193944
Saved in:
4
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
5
The impct of eco-
fashion
strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella
;
Navrozidou, Anna
;
Carey, Robin
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
2
,
pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
Saved in:
6
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
7
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
8
Analysing online shopping attributes to influence consumer purchasing for
fashion
products
Vignali, Gianpaolo
;
Zhao, Jing
;
Campaniolo, Daniela
- In:
International journal of business and globalisation : IJBG
13
(
2014
)
3
,
pp. 387-418
Persistent link: https://www.econbiz.de/10011289430
Saved in:
9
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
10
An experiment on non-luxury
fashion
counterfeit purchase : the effects of brand reputation,
fashion
attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
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