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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Job satisfaction"
~subject:"Restaurant industry"
~subject:"Virales Marketing"
~subject:"Werbewirkung"
~subject:"Work behaviour"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Job satisfaction
Restaurant industry
Virales Marketing
Werbewirkung
Work behaviour
Konsumentenverhalten
2,061
Hotel industry
901
Hotellerie
901
Gastronomie
484
Service quality
442
Dienstleistungsqualität
441
Customer satisfaction
423
Kundenzufriedenheit
423
USA
386
United States
386
Beziehungsmarketing
372
Relationship marketing
372
Hospitality industry
329
Gastgewerbe
321
Brand management
270
Markenführung
270
Advertising effects
267
Emotion
261
Brand image
248
Markenimage
248
Internet marketing
242
Online-Marketing
242
Social Web
236
Social web
236
Arbeitszufriedenheit
229
Hospital
196
Krankenhaus
196
Advertising
192
Werbung
189
Viral marketing
186
Arbeitsverhalten
180
Corporate social responsibility
179
Corporate Social Responsibility
177
Tourism employees
171
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All
Undetermined
1,518
Free
77
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Article
2,743
Book / Working Paper
21
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Article in journal
Case study
Konferenzbeitrag
Textbook
Aufsatz in Zeitschrift
2,764
Collection of articles of several authors
22
Sammelwerk
22
Fallstudie
4
Conference proceedings
2
Konferenzschrift
2
Aufsatzsammlung
1
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Jang, Soocheong
61
Han, Heesup
41
Mattila, Anna S.
29
Lee, Seoki
25
Kim, Woo Gon
24
Law, Chun Hung Roberts
18
Hyun, Sunghyup Sean
16
Kim, Seongseop
15
Gursoy, Dogan
13
Line, Nathaniel D.
13
Qu, Hailin
13
Wong, IpKin Anthony
13
Cho, Meehee
12
DiPietro, Robin B.
12
Lu, Lu
12
Wu, Luorong
12
Zhang, Lu
12
Hanks, Lydia
11
Jeong, EunHa
11
Jung, Hyo Sun
11
Wei, Wei
11
Karatepe, Osman M.
10
Kim, Jong-Hyeong
10
Miao, Li
10
Okumus, Fevzi
10
Van der Merwe, Daleen
10
Yoon, Hye Hyun
10
Erasmus, Alet C.
9
Guéguen, Nicolas
9
Heo, Cindy Yoonjoung
9
Jacob, Céline
9
Kim, Peter Beomcheol
9
Li, Hengyun
9
Liu, Qing
9
Park, Kwangmin
9
Wang, Yao-Chin
9
Zhang, Ziqiong
9
Bilgihan, Anil
8
Bonn, Mark Andrew
8
Hwang, Jinsoo
8
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International Consumer Sciences Research Conference <5, 2011, Bonn>
1
Published in...
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International journal of consumer studies
International journal of hospitality management
Journal of consumer behaviour : an international research review
Journal of marketing communications
Journal of business research : JBR
2,355
Journal of retailing and consumer services
2,033
Psychology & marketing
759
Applied economics
758
Journal of business ethics : JOBE
699
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
The economic journal : the journal of the Royal Economic Society
553
International journal of contemporary hospitality management
498
Tourism management : research, policies, practice
481
European journal of marketing : EJM
470
Cogent business & management
429
The international journal of human resource management
427
Asia Pacific journal of marketing and logistics
416
Journal of advertising research
404
The journal of product & brand management
404
Journal of marketing management : MM
402
Management science : journal of the Institute for Operations Research and the Management Sciences
402
The journal of brand management : an international journal
390
Journal of marketing research : JMR
388
Journal of travel and tourism marketing
377
The service industries journal
371
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Journal of vocational behavior
352
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Technological forecasting & social change : an international journal
343
Economics letters
342
Journal of hospitality marketing & management
340
Journal of marketing
337
Journal of international consumer marketing
334
Fiscal studies : the journal of the Institute for Fiscal Studies
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of retailing
329
Regional studies
320
The international review of retail, distribution and consumer research
320
Marketing letters : a journal of research in marketing
317
The journal of services marketing
314
International journal of retail & distribution management
313
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ECONIS (ZBW)
2,764
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51
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51
Is uniform pricing by competing retailers perceived as fair?
Wong, Phoebe
;
Vanharanta, Markus
;
Ng, Peggy M. L.
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014531729
Saved in:
52
Labeling and consumer purchases
Calderon-Monge, Esther
;
Ramírez-Hurtado, José M.
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014531774
Saved in:
53
Look on the bright side : emojis impact tipping behaviour
Lefebvre, Sarah
;
Boman, Laura
;
Orlowski, Marissa
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457828
Saved in:
54
Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
55
Masstige buyers : profile, perceived luxury values and purchase intentions
Al-Issa, Nermain
;
Kwiatek, Piotr
;
Dens, Nathalie
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465957
Saved in:
56
Masstige consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
Saved in:
57
Masstige marketing : addressing short-term and long-term happiness
Burhanudin, Burhanudin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014465442
Saved in:
58
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
59
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
60
Mobile applications (apps) as service provider actors
Orsingher, Chiara
;
McColl-Kennedy, Janet R.
;
Zaki, Mohamed
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014531551
Saved in:
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