//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Consumer behaviour"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
USA
Advertising effects
129
Werbewirkung
129
Advertising
74
Konsumentenverhalten
74
Werbung
73
Internet marketing
48
Online-Marketing
48
Brand image
20
Markenimage
20
Brand management
18
Markenführung
18
Children
14
Kinder
14
Social Web
14
Social web
14
Target group
12
Zielgruppe
12
Viral marketing
11
Virales Marketing
11
Fernsehwerbung
10
Television advertising
10
United States
10
Emotion
9
Brand
8
Markenartikel
8
Print advertising
8
Printwerbung
8
Experiment
7
Cognition
6
Computerspiel
6
Gender
6
Geschlecht
6
Kognition
6
Product Placement
6
Product placement
6
Video game
6
Beziehungsmarketing
5
Bibliometrics
5
more ...
less ...
Online availability
All
Undetermined
43
Free
2
Type of publication
All
Article
81
Type of publication (narrower categories)
All
Article in journal
81
Aufsatz in Zeitschrift
81
Language
All
English
81
Author
All
Evans, Nathaniel J.
3
Aalberts, Robert J.
2
Aitken, Robert
2
Bijmolt, Tammo H. A.
2
Eisend, Martin
2
Ghosh, Tathagata
2
Nill, Alexander F.
2
Putrevu, Sanjay
2
Robertson, Kirsten
2
Stafford, Marla Royne
2
Thyne, Maree
2
Torres, Ivonne M.
2
Watkins, Leah
2
Aa, Eva P. van der
1
Akhavan, Roya
1
Aldás-Manzano, Joaquín
1
Anghelcev, George
1
Aparicio-Valverde, Mireia
1
Aytimur, Hilal
1
Balázs, Katalin
1
Bang, Hye Jin
1
Bee, Colleen
1
Beerli-Palacio, Asunción
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Bene, Ágnes
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Buchner, Axel
1
Byun, Kyung-Ah
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Carlson, Les
1
Chang, Chia-hsin
1
Chang, Yaping
1
Chapa, Sindy
1
more ...
less ...
Published in...
All
International journal of consumer studies
Journal of current issues and research in advertising : JCIRA
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
143
Journal of marketing communications
139
International journal of advertising : the review of marketing communications
138
Journal of advertising research
112
International journal of advertising : the quarterly review of marketing communications
102
Journal of advertising : official publication of the American Academy of Advertising
85
Psychology & marketing
71
Journal of promotion management : JPM
69
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
International journal of internet marketing and advertising : IJIMA
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
39
European journal of marketing : EJM
34
The journal of product & brand management
33
Health marketing quarterly
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
The journal of consumer marketing
29
Asia Pacific journal of marketing and logistics
28
Journal of marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
23
Journal of international consumer marketing
23
Marketing intelligence & planning
23
Marketing : ZFP ; journal of research and management
22
Journal of consumer behaviour : an international research review
21
European journal of marketing
20
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Cogent business & management
16
International journal of sports marketing & sponsorship
16
more ...
less ...
Source
All
ECONIS (ZBW)
81
Showing
1
-
10
of
81
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
2
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
5
Disentangling the impact of temperature on consumers' attitudes toward nostalgic advertising
Yang, Qiang
;
Lin, Yanqing
;
Li, Hongxiu
;
Huo, Jiale
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10014246604
Saved in:
6
When transparency pays off : enticing sceptical consumers with two-sided advertising
Hernandez, José Mauro da Costa
;
Costa Filho, Murilo …
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 317-333
Persistent link: https://www.econbiz.de/10014248867
Saved in:
7
Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands
Loebnitz, Natascha
;
Grunert, Klaus G.
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 309-323
Persistent link: https://www.econbiz.de/10012808034
Saved in:
8
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
9
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
10
Sponsorship disclosure of influencers : a curse or a blessing?
Giuffredi-Kähr, Andrea
;
Petrova, Alisa
;
Malär, Lucia
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013397505
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->