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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
~subject:"Großbritannien"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenführung
Consumer behaviour
1,130
Konsumentenverhalten
1,130
Verbraucherverhalten
155
Deutschland
144
Germany
140
Brand management
127
Markenimage
104
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102
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90
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90
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70
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68
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66
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Internationales Marketing
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Diamantopoulos, Adamantios
6
Gázquez-Abad, Juan Carlos
5
Martínez-López, Francisco J.
5
Davvetas, Vasileios
4
Baumgarth, Carsten
3
Gutjahr, Gert
3
Wilson, Christine
3
Alden, Dana
2
Apaolaza, Vanessa
2
Balabanis, George
2
Brennan, Carol
2
Büttner, Miriam
2
Coulter, Robin A.
2
Eisend, Martin
2
Gernsheimer, Oliver
2
Hartmann, Patrick
2
Huber, Frank
2
Kumar, V.
2
Paul, Justin
2
Raab, Gerhard
2
Rempel, Jan Eric
2
Schindler, Maik
2
Schlegelmilch, Bodo B.
2
Stamminger, Rainer
2
Strebinger, Andreas
2
Strizhakova, Yuliya
2
Swoboda, Bernhard
2
Wang, Cheng Lu
2
Zdravkovic, Srdan
2
Zhou, Liying
2
Abeliotis, Konstadinos
1
Abraham, Mathew
1
Ailawadi, Kusum L.
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Allman, Helena F.
1
Altaras, Selin
1
Alves, Helena
1
Amberg, Caroline
1
Antonides, Gerrit
1
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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International journal of consumer studies
Journal of international marketing
SpringerLink / Bücher
Journal of business research : JBR
404
The journal of product & brand management
286
Journal of retailing and consumer services
276
The journal of brand management : an international journal
265
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
81
Journal of marketing management : MM
76
Journal of marketing communications
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
International journal of retail & distribution management
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Qualitative market research : an international journal
37
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
The international review of retail, distribution and consumer research
34
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ECONIS (ZBW)
168
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
3
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
4
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
7
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
8
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
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