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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
USA
Consumer behaviour
1,141
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Brand image
136
Markenimage
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Markenführung
124
United States
83
Brand
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Diamantopoulos, Adamantios
6
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4
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3
Alden, Dana
2
Apaolaza, Vanessa
2
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2
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Lee, Seung-hee
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1
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International journal of consumer studies
Journal of international marketing
The journal of consumer marketing
Journal of business research : JBR
473
Journal of retailing and consumer services
321
The journal of product & brand management
292
The journal of brand management : an international journal
277
Working paper / National Bureau of Economic Research, Inc.
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
162
Psychology & marketing
151
International journal of hospitality management
124
Asia Pacific journal of marketing and logistics
97
Journal of fashion marketing and management
95
European journal of marketing : EJM
92
Journal of international consumer marketing
86
Journal of marketing communications
80
Journal of the Academy of Marketing Science
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Marketing intelligence & planning
67
Journal of marketing
66
International journal of retail & distribution management
64
Journal of strategic marketing
61
International journal of advertising : the review of marketing communications
60
Marketing letters : a journal of research in marketing
60
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of promotion management : innovations in planning and applied research
59
International journal of internet marketing and advertising : IJIMA
58
Journal of marketing management : MM
58
Journal of global marketing
57
Journal of promotion management : JPM
57
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
55
NBER working paper series
55
International marketing review
54
SpringerLink / Bücher
54
Sport marketing quarterly : preferred journal of the Sport Marketing Association
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of travel and tourism marketing
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Cogent business & management
46
American journal of agricultural economics
44
International journal of advertising : the quarterly review of marketing communications
44
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Generation Z's perceptions of a good life beyond consumerism : insights from the United States and Finland
Grénman, Miia
;
Hakala, Ulla
;
Mueller, Barbara
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014465727
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
A dynamic segmentation of U.S. women during the COVID-19 pandemic
Ackerman, Joshua M.
;
Borinstein, Andrew
;
Kaji, Joel
; …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1226-1240
Persistent link: https://www.econbiz.de/10014325929
Saved in:
7
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
8
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
9
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
10
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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