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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international marketing"
~isPartOf:"The journal of consumer marketing"
~subject:"Brand management"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer Behaviour"
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Brand management
Werbewirkung
Consumer behaviour
1,133
Konsumentenverhalten
1,133
Brand image
136
Markenimage
136
Markenführung
124
USA
83
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Diamantopoulos, Adamantios
6
Davvetas, Vasileios
4
Eisend, Martin
3
Aitken, Robert
2
Alden, Dana
2
Apaolaza, Vanessa
2
Balabanis, George
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Chan, Kara
2
Coulter, Robin A.
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Guzman, Francisco
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Hartmann, Patrick
2
Herrmann, Jean-Luc
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Kergoat, Marine
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Krishnan, Vijaykumar
2
Kumar, V.
2
Leone, Robert P.
2
Meyer, Thierry
2
Paul, Justin
2
Phau, Ian
2
Poon, Patrick
2
Robertson, Kirsten
2
Strizhakova, Yuliya
2
Swoboda, Bernhard
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Thyne, Maree
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Wang, Cheng Lu
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Wang, Yong Jian
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Watkins, Leah
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Zdravkovic, Srdan
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Zhou, Liying
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Abraham, Mathew
1
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1
Altaras, Selin
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Antonovica, Arta
1
Aparicio-Valverde, Mireia
1
Arnas, Yaşare Aktaş
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International journal of consumer studies
Journal of international marketing
The journal of consumer marketing
Journal of business research : JBR
486
Journal of retailing and consumer services
304
The journal of product & brand management
289
The journal of brand management : an international journal
267
Journal of marketing communications
170
International journal of advertising : the review of marketing communications
141
Psychology & marketing
131
Journal of promotion management : innovations in planning and applied research
104
Asia Pacific journal of marketing and logistics
102
European journal of marketing : EJM
102
International journal of advertising : the quarterly review of marketing communications
97
International journal of hospitality management
91
International journal of internet marketing and advertising : IJIMA
88
Journal of promotion management : JPM
88
Marketing letters : a journal of research in marketing
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
78
Journal of international consumer marketing
73
Marketing intelligence & planning
73
Journal of marketing research : JMR
64
Journal of advertising research
61
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
59
Journal of global marketing
58
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Journal of marketing
57
Journal of the Academy of Marketing Science
55
SpringerLink / Bücher
55
Cogent business & management
54
Journal of marketing management : MM
54
International marketing review
51
Journal of fashion marketing and management
51
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
50
Journal of strategic marketing
50
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
49
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
49
European journal of marketing
47
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of retailing
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
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ECONIS (ZBW)
159
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159
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Emojis to conversion on social media
Mladenović, Dušan
;
Koštiál, Kamil
;
Ljepava, Nikolina
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
Saved in:
3
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
4
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
5
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
6
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
7
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
8
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Influencer endorsement posts and their effects on advertising attitudes and purchase intentions
Herrando, Carolina
;
Martín de Hoyos, María José
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2288-2299
Persistent link: https://www.econbiz.de/10013412140
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