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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of international marketing"
~subject:"Bibliometrie"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
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Search: subject:"Brand Management"
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Bibliometrie
Firmenimage
Konsumentenverhalten
Online-Marketing
Brand management
95
Markenführung
95
Consumer behaviour
80
Brand image
65
Markenimage
65
Brand
42
Markenartikel
42
International marketing
27
Internationales Marketing
27
Social Web
14
Social web
14
Internet marketing
13
Beziehungsmarketing
12
Relationship marketing
12
Globalisierung
11
Globalization
11
global brands
11
Designation of origin
10
Herkunftsbezeichnung
10
Bibliometrics
9
Welt
8
World
8
perceived brand globalness
7
Emerging economies
6
Luxury goods
6
Luxusgüter
6
Perception
6
Schwellenländer
6
USA
6
United States
6
Wahrnehmung
6
Advertising effects
5
Emotion
5
Food
5
Lebensmittel
5
Marketing management
5
Marketingmanagement
5
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10
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Article
86
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Article in journal
86
Aufsatz in Zeitschrift
86
Language
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English
86
Author
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Diamantopoulos, Adamantios
6
Davvetas, Vasileios
4
Alden, Dana
2
Apaolaza, Vanessa
2
Balabanis, George
2
Coulter, Robin A.
2
Eisend, Martin
2
Hartmann, Patrick
2
Kumar, V.
2
Paul, Justin
2
Steenkamp, Jan-Benedict E. M.
2
Strizhakova, Yuliya
2
Swoboda, Bernhard
2
Wang, Cheng Lu
2
Zdravkovic, Srdan
2
Zhou, Liying
2
Abraham, Mathew
1
Aitken, Robert
1
Alagarsamy, Subburaj
1
Allman, Helena F.
1
Altaras, Selin
1
Antonides, Gerrit
1
Antonovica, Arta
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arslanagic-Kalajdzic, Maja
1
Arya, Vikas
1
Asiati, Diah Isnaini
1
Aytimur, Hilal
1
Azzari, Vitor
1
Bae, Hyeyoon
1
Bartsch, Fabian
1
Baršytė, Justina
1
Batra, Rajeev
1
Behre, Barbara
1
Benavente H., José Miguel
1
Bhanja, Nivedita
1
Bhattacharjee, Debashree Roy
1
Bilro, Ricardo Godinho
1
Borah, Sourav Bikash
1
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International journal of consumer studies
Journal of international marketing
Journal of business research : JBR
442
The journal of brand management : an international journal
314
The journal of product & brand management
310
Journal of retailing and consumer services
255
Psychology & marketing
93
European journal of marketing : EJM
88
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
82
International journal of hospitality management
75
SpringerLink / Bücher
75
Marketing intelligence & planning
73
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
58
Journal of marketing management : MM
58
Journal of strategic marketing
55
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
54
Marketing letters : a journal of research in marketing
54
Journal of promotion management : JPM
52
Journal of the Academy of Marketing Science
51
Journal of global marketing
49
Cogent business & management
48
International marketing review
48
Journal of fashion marketing and management
48
The IUP journal of brand management : IJBRM
48
Journal of marketing
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
The journal of consumer marketing
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of retail & distribution management
37
Qualitative market research : an international journal
37
International journal of contemporary hospitality management
36
European journal of marketing
35
Journal of Islamic marketing
35
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ECONIS (ZBW)
86
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1
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86
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date (oldest first)
1
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
5
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
6
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
7
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
8
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
9
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
10
Unlocking consumer consideration set size formation for luxury services : a study of self-identification, brand status and anticipated emotions
Siahtiri, Vida
;
O'Cass, Aron
;
Nabi, Nazia
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2488-2502
Persistent link: https://www.econbiz.de/10013412520
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