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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Großbritannien"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Großbritannien
Markenführung
Consumer behaviour
2,966
Konsumentenverhalten
2,965
Beziehungsmarketing
534
Relationship marketing
534
Einzelhandel
507
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505
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Gázquez-Abad, Juan Carlos
7
Martínez-López, Francisco J.
7
Park, Jungkun
6
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Lombart, Cindy
4
Paul, Justin
4
Prentice, Catherine
4
Baumann, Chris
3
Baumgarth, Carsten
3
Bogomolova, Svetlana
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Chakrabarti, Somnath
3
Dawes, John
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Dhir, Amandeep
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Gutjahr, Gert
3
Hollebeek, Linda D.
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Huang, Zongsheng
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Louis, Didier
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Rana, Nripendra P.
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Trinh, Giang
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2
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2
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Casidy, Riza
2
Cheung, Man Lai
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Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Ekinci, Yuksel
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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International journal of consumer studies
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
402
The journal of product & brand management
286
The journal of brand management : an international journal
265
Psychology & marketing
99
European journal of marketing : EJM
95
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
81
Journal of marketing management : MM
76
Journal of marketing communications
75
Marketing intelligence & planning
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
59
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
Marketing letters : a journal of research in marketing
53
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of fashion marketing and management
51
International marketing review
50
Journal of strategic marketing
48
Journal of the Academy of Marketing Science
48
Journal of promotion management : JPM
47
The journal of consumer marketing
47
Journal of global marketing
45
International journal of retail & distribution management
44
Journal of marketing
43
Cogent business & management
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Qualitative market research : an international journal
37
Journal of international marketing
35
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
Journal of retailing
34
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
409
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409
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1
Consumer neuroscience on branding and packaging : a review and future research agenda
Cerro Rodríguez, Víctor José
;
Antonovica, Arta
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2790-2815
Persistent link: https://www.econbiz.de/10014427401
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
4
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
5
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
6
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
7
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
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8
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
9
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
10
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
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