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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand image"
~subject:"Customer value"
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Brand image
Customer value
Measurement
85
Messung
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Consumer behaviour
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27
Scale development
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Customer satisfaction
14
Kundenzufriedenheit
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Akrout, Houcine
1
Albrecht, Arne K.
1
Bartikowski, Boris
1
Beverland, Michael B.
1
Blocker, Christopher P.
1
Bruhn, Manfred
1
Bèzes, Christophe
1
Cadogan, John W.
1
Dalci, Ilhan
1
Dickinson, Sonia J.
1
Farrelly, Francis
1
Fuduric, Morana
1
Georgi, Dominik
1
Grant, Ian
1
Hadwich, Karsten
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Hofacker, Charles F.
1
Horvat, Sandra
1
Ishaq, Muhammad Ishtiaq
1
Jahanvi, Jahanvi
1
Khan, Imran
1
Kosan, Levent
1
Luce, Fernando Bins
1
Maree, Tania
1
Matsuoka, Kohsuke
1
Micevski, Milena
1
Michaelidou, Nina
1
Mrad, Mona
1
Napoli, Julie
1
Ndhlovu, Thinkwell
1
Oliveira, Marta Olivia Rovedder de
1
Rahman, Zillur
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Raza, Ali
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Sarwar, Huma
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Sharma, Meenakshi
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Silveira, Cleo Schmitt
1
Takahashi, Ikuo
1
Tanis, Veyis
1
Ur-Rehman, Zia
1
Varga, Akos
1
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International journal of contemporary hospitality management
Journal of business research : JBR
The journal of brand management : an international journal
16
The journal of product & brand management
7
International journal of market research : JMRS ; the journal of the Market Research Society
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
MSI reports : working paper series
5
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
SpringerLink / Bücher
4
Tourism management : research, policies, practice
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International marketing review
3
Journal of retailing and consumer services
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Psychology & marketing
3
Springer eBook Collection / Business and Economics
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Corporate reputation review : an international journal
2
Dresdner Beiträge zur Betriebswirtschaftslehre
2
ERIM report series research in management
2
Gabler Research
2
Global business review
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of market research
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business ethics : JOBE
2
Journal of destination marketing & management
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of targeting, measurement and analysis for marketing
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Quantitative marketing and economics : QME
2
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ECONIS (ZBW)
15
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15
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1
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
2
Measuring brand hate in a cross-cultural context : Emic and Etic scale development and validation
Akrout, Houcine
;
Mrad, Mona
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468640
Saved in:
3
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
4
Consumer brand engagement : refined measurement scales for product and service contexts
Ndhlovu, Thinkwell
;
Maree, Tania
- In:
Journal of business research : JBR
146
(
2022
),
pp. 228-240
Persistent link: https://www.econbiz.de/10013271392
Saved in:
5
Brand respect : conceptualization, scale development and validation
Jahanvi, Jahanvi
;
Sharma, Meenakshi
- In:
Journal of business research : JBR
132
(
2021
),
pp. 115-123
Persistent link: https://www.econbiz.de/10012581569
Saved in:
6
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
7
Development of a scale to measure hotel brand experiences
Khan, Imran
;
Rahman, Zillur
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011611188
Saved in:
8
Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
9
An evaluation of nonprofit brand image : towards a better conceptualization and measurement
Michaelidou, Nina
;
Micevski, Milena
;
Cadogan, John W.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1657-1666
Persistent link: https://www.econbiz.de/10011317108
Saved in:
10
Definition and psychometric validation of a measuement index common to website and store images
Bèzes, Christophe
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2559-2578
Persistent link: https://www.econbiz.de/10010483035
Saved in:
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