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~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenmanagement"
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Markenartikel
Beziehungsmarketing
178
Relationship marketing
178
Consumer behaviour
96
Konsumentenverhalten
96
Customer satisfaction
73
Kundenzufriedenheit
73
Dienstleistungsqualität
63
Service quality
63
Hotel industry
41
Hotellerie
41
Brand management
35
Markenführung
35
Brand image
26
Markenimage
26
Brand
21
Gastronomie
19
Restaurant industry
19
Confidence
18
Vertrauen
18
Lieferantenmanagement
17
Supplier relationship management
17
Emotion
16
Social Web
15
Social web
15
Viral marketing
15
Virales Marketing
15
Beschwerdemanagement
14
Complaint management
14
Customer value
14
Gastgewerbe
14
Hospitality industry
14
Kundenwert
14
Customer loyalty
12
Customer integration
11
Internet marketing
11
Kundenintegration
11
Marketing management
11
Marketingmanagement
11
Online-Marketing
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Article in journal
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21
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English
21
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Han, Heesup
2
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Arghashi, Vahideh
1
Asante, Bismark Omane
1
Azadi, Mohammad
1
Babay, Hanene
1
Bahia, Kamilia
1
Bajpai, Naval
1
Ben Khelil, Haykel
1
Bhatti, Zeeshan Ahmed
1
Bian, Jiahui
1
Boateng, Henry
1
Bozbay, Zehra
1
Chen, Yong
1
Chen, Yuangao
1
Choi, Young Gin
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Chu, Rongwei
1
Deependra Singh
1
Erkmen, Ezgi
1
Fazli-Salehi, Reza
1
Gumparthi, Vivek Pani
1
Hancer, Murat
1
Hemsley-Brown, Jane
1
Hwang, Jinsoo
1
Hyun, Sunghyup Sean
1
Im, Holly Hyunjung
1
Jiang, Hui
1
Jung, InHaeng
1
Karami, Azhdar
1
Kashif, Muhammad
1
Khan, Muhammad Asif
1
Kim, Jinkyung Jenny
1
Kulshreshtha, Kushagra
1
Le, Angelina Nhat Hanh
1
Lee, Jin-soo
1
Lee, Seoki
1
Legendre, Tiffany S.
1
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International journal of contemporary hospitality management
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Journal of business research : JBR
69
The journal of product & brand management
68
The journal of brand management : an international journal
64
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
Journal of promotion management : innovations in planning and applied research
14
Journal of strategic marketing
14
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
European journal of marketing
9
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
The journal of consumer marketing
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing analytics : JMA
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Business horizons
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of the Academy of Marketing Science
5
Marketing letters : a journal of research in marketing
5
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ECONIS (ZBW)
21
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21
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1
Exchange versus communal : how brand relationship types affect brand extension evaluation
Jiang, Hui
;
Wang, Kaichao
;
Bian, Jiahui
;
Chen, Yuangao
; …
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
1
,
pp. 47-75
Persistent link: https://www.econbiz.de/10014514527
Saved in:
2
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
3
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
4
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
5
Understanding consumer brand love, brand commitment, and brand loyalty
Wong, Amy
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
2
,
pp. 87-114
Persistent link: https://www.econbiz.de/10014290406
Saved in:
6
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
7
Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao
;
Legendre, Tiffany S.
;
Jung, InHaeng
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
Saved in:
8
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
9
Higher-order utilitarian and symbolic antecedents of brand love and consumers' behavioral consequences for smartphones
Khan, Muhammad Asif
;
Zulqarnain, Muhammad
;
Bhatti, …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
3
,
pp. 177-203
Persistent link: https://www.econbiz.de/10012623491
Saved in:
10
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh
;
Bozbay, Zehra
;
Karami, Azhdar
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
4
,
pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Saved in:
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