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~isPartOf:"International journal of electronic business"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Online-Handel"
~subject:"Soziale Beziehungen"
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Search: subject_exact:"Social Web"
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Online-Handel
Soziale Beziehungen
Social Web
74
Social web
74
Viral marketing
28
Virales Marketing
28
Consumer behaviour
26
Internet marketing
26
Konsumentenverhalten
26
Online-Marketing
26
social media
20
Social network
18
Soziales Netzwerk
18
E-commerce
14
Electronic Commerce
14
Online retailing
13
user-generated content
12
social networks
10
word of mouth
9
Data Mining
8
Data mining
8
Customer integration
7
Internet
7
Kundenintegration
7
USA
7
United States
7
Beziehungsmarketing
6
Relationship marketing
6
Social relations
6
Advertising effects
5
Innovation diffusion
5
Innovationsdiffusion
5
Werbewirkung
5
electronic commerce
5
Brand image
4
Brand management
4
Content Management
4
Content management
4
Feldforschung
4
Field research
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18
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Ahmed, Pervaiz K.
1
Algesheimer, René
1
Antonelli, Paola
1
Aral, Sinan
1
Borle, Sharad
1
Brynjolfsson, Erik
1
Chan, Tat
1
Che, Hai
1
Chen, Yubo
1
Chevalier, Judith A.
1
Chu, Sung-chi
1
Dholakia, Utpal M.
1
Dong, Xiaojing
1
Dover, Yaniv
1
Eder, Lauren
1
Godes, David
1
Hu, Yu Jeffrey
1
Huang, Shan
1
Hui, Yer Van
1
Lambrecht, Anja
1
Liu, Yong
1
Lu, Xianghua
1
MacIntyre, Shelby H.
1
Manchanda, Puneet
1
Marra, Alessandro
1
Mayzlin, Dina
1
Novotny, Alexander
1
Olaleye, Sunday Adewale
1
Packard, Grant
1
Pattabhiramaiah, Adithya
1
Procaccino, J. Drew
1
Proserpio, Davide
1
Salo, Jari
1
Sanusi, Ismaila Temitayo
1
Shen, Jia
1
Singh, Siddharth S.
1
Spiekermann, Sarah
1
Sun, Monic
1
Sun, Yacheng
1
Tayi, Giri Kumar
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International journal of electronic business
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
65
Journal of retailing and consumer services
60
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of management information systems : JMIS
41
Information systems research : ISR
36
Technological forecasting & social change : an international journal
36
Electronic commerce research
27
International journal of hospitality management
27
International journal of electronic marketing and retailing : IJEMR
21
International journal of internet marketing and advertising : IJIMA
21
International journal of electronic commerce : IJEC
20
Journal of electronic commerce research : JECR
20
Management science : journal of the Institute for Operations Research and the Management Sciences
20
International journal of business information systems : IJBIS
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of internet commerce
17
Management information systems : mis quarterly
14
Electronic commerce research and applications
13
International journal of contemporary hospitality management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of marketing
12
Tourism management : research, policies, practice
12
MIS quarterly
11
CESifo working papers
10
International journal of e-business research : an official publication of the Information Resources Management Association
10
Journal of organizational computing and electronic commerce
10
Journal of the Academy of Marketing Science
10
Journal of marketing communications
9
Journal of strategic marketing
9
Journal of travel and tourism marketing
9
Springer eBook Collection
9
Electronic markets : the international journal on networked business
8
International journal of networking and virtual organisations : IJNVO
8
Journal of hospitality marketing & management
8
Cogent business & management
7
European journal of marketing
7
International journal of consumer studies
7
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ECONIS (ZBW)
18
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18
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Social advertising effectiveness across products : a large-scale field experiment
Huang, Shan
;
Aral, Sinan
;
Hu, Yu Jeffrey
;
Brynjolfsson, Erik
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1142-1165
Persistent link: https://www.econbiz.de/10012405755
Saved in:
3
U-shaped conformity in online social networks
Sun, Monic
;
Zhang, Xiaoquan
;
Zhu, Feng
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 461-480
Persistent link: https://www.econbiz.de/10012038420
Saved in:
4
Social commerce : a taxonomy and cross-component investigation of business practices and technological choices
Marra, Alessandro
;
Antonelli, Paola
- In:
International journal of electronic business
14
(
2018
)
4
,
pp. 352-370
Persistent link: https://www.econbiz.de/10012040506
Saved in:
5
Sentiment analysis of social commerce : a harbinger of online reputation management
Olaleye, Sunday Adewale
;
Sanusi, Ismaila Temitayo
; …
- In:
International journal of electronic business
14
(
2018
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011980079
Saved in:
6
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
7
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
8
Motivation of user-generated content : social connectedness moderates the effects of monetary rewards
Sun, Yacheng
;
Dong, Xiaojing
;
MacIntyre, Shelby H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 329-337
Persistent link: https://www.econbiz.de/10011695358
Saved in:
9
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
10
Oblivion of online reputation : how time cues improve online recruitment
Novotny, Alexander
;
Spiekermann, Sarah
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 183-204
Persistent link: https://www.econbiz.de/10011777649
Saved in:
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