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~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of retailing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Competition"
~subject:"Consumer behaviour"
~subject:"Decision under uncertainty"
~subject:"Price competition"
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Competition
Consumer behaviour
Decision under uncertainty
Price competition
Marketing management
94
Marketingmanagement
94
Konsumentenverhalten
28
Theorie
24
Theory
24
Einzelhandel
21
Retail trade
21
Beziehungsmarketing
17
Relationship marketing
17
Distribution channel
15
Vertriebsweg
15
Brand
13
Markenartikel
13
Preismanagement
13
Pricing strategy
13
Brand management
11
Markenführung
11
Competitive strategy
10
Wettbewerbsstrategie
10
Game theory
9
Innovation
9
Spieltheorie
9
Internet marketing
8
Market entry
8
Markteintritt
8
Online-Marketing
8
Advertising
7
Werbung
7
Market research
6
Marktforschung
6
Preiswettbewerb
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Brand image
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Markenimage
5
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Price discrimination
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Ailawadi, Kusum L.
1
Anderl, Eva
1
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1
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1
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1
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1
Cai, Gangshu
1
Campo, Katia
1
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1
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1
Chen, Ying-Ju
1
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International journal of electronic commerce : IJEC
Journal of retailing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
72
Journal of retailing and consumer services
47
Journal of marketing communications
34
Journal of marketing
26
The journal of product & brand management
25
European journal of marketing : EJM
24
Journal of marketing management : MM
23
The journal of brand management : an international journal
23
Asia Pacific journal of marketing and logistics
21
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of strategic marketing
21
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
SpringerLink / Bücher
19
The journal of consumer marketing
18
Business horizons
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
The journal of business & industrial marketing
16
International journal of internet marketing and advertising : IJIMA
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of advertising : the review of marketing communications
13
International journal of retail & distribution management
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
Cogent business & management
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Faculty & research / Insead : working paper series
11
International review on public and non-profit marketing
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Gabler Edition Wissenschaft
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
38
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
3
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
A model of product line marketing
He, Chuan
;
Ke, Shaowei
;
Zhang, Xingtan
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 6100-6115
Persistent link: https://www.econbiz.de/10013371245
Saved in:
6
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
7
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
8
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
9
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
10
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
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