//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Ali, Azmat"
~person:"Amritesh"
~person:"Lambrecht, Anja"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Advertising effects"
~subject:"Internet marketing"
~subject:"Internet"
~subject:"figurative language"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mundpropaganda"
Narrow search
Delete all filters
| 14 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Internet marketing
Internet
figurative language
Viral marketing
8
Virales Marketing
8
Online-Marketing
5
Social Web
5
Social web
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand management
3
Markenführung
3
Beziehungsmarketing
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
Social network
2
Soziales Netzwerk
2
Werbewirkung
2
word of mouth
2
Advertisement appeals
1
Advertising
1
Brand
1
Brand loyalty
1
Celebrity endorsement
1
Celebrity-Werbung
1
Data Mining
1
Data mining
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Film industry
1
Filmwirtschaft
1
Information behaviour
1
Informationsverhalten
1
Instagram
1
Knowledge transfer
1
Markenartikel
1
Markentreue
1
OCEAN Traits
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Ali, Azmat
Amritesh
Lambrecht, Anja
Loureiro, Sandra Maria Correia
Fossen, Beth L.
3
Godes, David
3
Gopinath, Shyam
3
Schweidel, David A.
3
Bapna, Ravi
2
Bukhari, Syed Arsalan Haider
2
Duan, Wenjing
2
Haq, Junaid Ul
2
Hosanagar, Kartik
2
Mayzlin, Dina
2
Ofek, Elie
2
Proserpio, Davide
2
Sarmento, Eduardo Moraes
2
Tan, Yong
2
Tucker, Catherine
2
Wang, Xin
2
Zhang, Jie Jennifer
2
Acharyulu, G. V. R. K.
1
Agarwal, Ritu
1
Ahmed, Aun
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Albuquerque, Paulo
1
Alhorani, Alaa
1
Almodarresi, Seyed Mahdi Alhosseini
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Ardekani, Saeid Saeida
1
Arora, Nupur
1
Aslam, Faheem
1
Averbeck, Joshua M.
1
Awan, Tahir Mumtaz
1
Barbosa, Belem
1
Bardhan, Indranil R.
1
Bart, Yakov
1
Becerra, Enrique
1
more ...
less ...
Published in...
All
International journal of electronic marketing and retailing : IJEMR
Journal of management information systems : JMIS
Journal of promotion management : innovations in planning and applied research
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Information processing from electronic word of mouth : an integrative framework
Ahmed, Aun
;
Amritesh
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10014440776
Saved in:
2
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
3
OCEAN traits: who shares more word of mouth?
Ali, Azmat
;
Haq, Junaid Ul
;
Hussain, Sajjad
;
Qadir, Alia
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 749-773
Persistent link: https://www.econbiz.de/10013277307
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
6
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
7
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->