//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of emerging markets"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~type_genre:"Article in journal"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
International marketing
164
Internationales Marketing
164
Consumer behaviour
65
Konsumentenverhalten
65
Brand management
40
Markenführung
40
Brand image
30
Markenimage
30
Globalisierung
29
Globalization
29
Multinationales Unternehmen
28
Transnational corporation
28
Emerging economies
22
Schwellenländer
22
Marketing management
20
Marketingmanagement
20
Welt
19
World
19
Cultural identity
18
Kulturelle Identität
18
Export
17
Firm performance
17
Unternehmenserfolg
17
Beziehungsmarketing
16
Designation of origin
16
Herkunftsbezeichnung
16
Relationship marketing
16
China
14
Brand
12
Markenartikel
12
USA
12
United States
12
global brands
11
International market entry
10
Internationaler Markteintritt
10
Internet marketing
10
National culture
10
Nationalkultur
10
Online-Marketing
10
international marketing
10
more ...
less ...
Online availability
All
Undetermined
69
Free
3
Type of publication
All
Article
160
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
Non-commercial literature
Aufsatz in Zeitschrift
163
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Graue Literatur
1
more ...
less ...
Language
All
English
164
Author
All
Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Katsikeas, Constantine S.
3
Kumar, V.
3
Leonidou, Leonidas C.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Huff, Lenard C.
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Manrai, Ajay K.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Price, Linda L.
2
Schlegelmilch, Bodo B.
2
Selasinsky, Maren von
2
Shi, Linda Hui
2
Sichtmann, Christina
2
Sousa, Carlos M. P.
2
Steenkamp, Jan-Benedict E. M.
2
Theodosiou, Marios
2
Tsai, Wanhsiu Sunny
2
more ...
less ...
Published in...
All
International journal of emerging markets
Journal of international consumer marketing
Journal of international marketing
International marketing review
128
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
13
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
Arbeitspapier / Institut für Marketing, Universität Mannheim
8
Business history
8
more ...
less ...
Source
All
ECONIS (ZBW)
164
Showing
1
-
10
of
164
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
4
Adaptation strategy, international experience and export performance of Moroccan handicraft firms : the mediating role of partnerships
Dassouli, Sara
;
Bodolica, Virginia
;
Satt, Harit
; …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 412-434
Persistent link: https://www.econbiz.de/10014465504
Saved in:
5
An examination of the effects of consumer ethnocentrism, consumer internationalism and consumer cosmopolitanism toward products from China in Malaysia
Samshul-Amry Abd-Latif
;
Asmat Nizam Abdul Talib
;
Mazni Saad
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 224-241
Persistent link: https://www.econbiz.de/10014575036
Saved in:
6
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
7
Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros
;
Akitaya, Paula Borges Gomes
; …
- In:
International journal of emerging markets
18
(
2023
)
8
,
pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
Saved in:
8
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
9
Diversity and consumer dispositions towards foreign countries in an emerging market
Belbağ, Aybegüm Güngördü
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2218-2238
Persistent link: https://www.econbiz.de/10014449814
Saved in:
10
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->