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~isPartOf:"International journal of hospitality management"
~isPartOf:"International marketing review"
~subject:"Firmenimage"
~subject:"Herkunftsbezeichnung"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Herkunftsbezeichnung
Markenimage
Brand management
164
Markenführung
164
Consumer behaviour
160
Konsumentenverhalten
160
Brand image
144
Beziehungsmarketing
58
Brand
58
Relationship marketing
58
Markenartikel
55
Hotel industry
49
Hotellerie
49
Designation of origin
37
Gastronomie
32
International marketing
32
Internationales Marketing
32
Restaurant industry
32
Customer satisfaction
31
Kundenzufriedenheit
31
Dienstleistungsqualität
21
Service quality
21
Brand loyalty
20
Brand equity
19
Luxury goods
18
Luxusgüter
18
Marketing management
17
Marketingmanagement
17
Markentreue
16
Confidence
14
Emotion
14
USA
14
United States
14
Vertrauen
14
Advertising effects
13
Internet marketing
13
Online-Marketing
13
Werbewirkung
13
Social Web
12
Social web
12
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Undetermined
104
Type of publication
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Article
149
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Article in journal
Conference paper
Aufsatz in Zeitschrift
149
Systematic review
1
Übersichtsarbeit
1
Language
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English
149
Author
All
Jang, Soocheong
6
King, Ceridwyn
5
Han, Heesup
4
Hyun, Sunghyup Sean
4
Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Seo, Soobin
3
Song, Hak-jun
3
Wong, IpKin Anthony
3
Bianchi, Constanza
2
Choe, Ja Young
2
Christodoulides, George
2
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Foroudi, Pantea
2
Ge, Jiaye
2
Han, C. M.
2
Han, Sung Ho
2
He, Jiaxun
2
Hwang, Jinsoo
2
Japutra, Arnold
2
Jeong, EunHa
2
Kang, Juhee
2
Kim, Jinkyung Jenny
2
Lee, Seoki
2
Lee, Timothy J.
2
Moon, Byeong-joon
2
Paul, Justin
2
Septianto, Felix
2
Sreejesh, S.
2
Sung, Kyongsik
2
Xiong, Lina
2
Zhang, Lu
2
Aagerup, Ulf
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Ahn, Jiseon
1
Akhtar, Nadeem
1
Alibakhshi, Setareh
1
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Published in...
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International journal of hospitality management
International marketing review
Journal of business research : JBR
502
The journal of brand management : an international journal
377
The journal of product & brand management
313
Journal of retailing and consumer services
244
Psychology & marketing
136
European journal of marketing : EJM
115
Asia Pacific journal of marketing and logistics
107
Tourism management : research, policies, practice
100
Journal of travel and tourism marketing
98
Journal of marketing communications
93
Marketing intelligence & planning
85
Journal of international consumer marketing
77
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of consumer marketing
75
Journal of strategic marketing
74
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of marketing
64
Marketing letters : a journal of research in marketing
62
Cogent business & management
59
Journal of the Academy of Marketing Science
57
The IUP journal of brand management : IJBRM
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
55
Journal of fashion marketing and management
55
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
50
International journal of consumer studies
49
International journal of advertising : the quarterly review of marketing communications
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
Journal of Islamic marketing
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Qualitative market research : an international journal
44
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
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ECONIS (ZBW)
149
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61
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149
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61
Drivers of attitudes toward luxury and counterfeit products : the moderating role of interpersonal influence
Iyer, Rajesh
;
Babin, Barry J.
;
Eastman, Jacqueline …
- In:
International marketing review
39
(
2022
)
2
,
pp. 242-268
Persistent link: https://www.econbiz.de/10013396179
Saved in:
62
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
63
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
64
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
65
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
66
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
67
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
68
The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Saved in:
69
Exploring behavioral differences between new and repeat cruisers to a cruise brand
Sun, Xiaodong
;
Kwortnik, Robert
;
Gauri, Dinesh Kumar
- In:
International journal of hospitality management
71
(
2018
),
pp. 132-140
Persistent link: https://www.econbiz.de/10011849644
Saved in:
70
The impact of brand authenticity on building brand love : an investigation of impression in memory and lifestyle-congruence
Manthiou, Aikaterini
;
Kang, Juhee
;
Hyun, Sunghyup Sean
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 38-47
Persistent link: https://www.econbiz.de/10011944936
Saved in:
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