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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Virales Marketing"
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Search: subject_exact:"Online-Netzwerk"
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Virales Marketing
Social Web
147
Social web
147
Internet marketing
70
Online-Marketing
70
Consumer behaviour
66
Konsumentenverhalten
66
Viral marketing
49
Hotel industry
37
Hotellerie
37
Online retailing
36
Online-Handel
36
Social media
33
E-commerce
22
Electronic Commerce
22
Social network
22
Soziales Netzwerk
22
Beziehungsmarketing
21
Relationship marketing
21
Gastronomie
17
Online reviews
17
Restaurant industry
17
Brand management
16
Markenführung
16
Customer satisfaction
14
Kundenzufriedenheit
14
Social relations
12
Soziale Beziehungen
12
Brand image
11
Markenimage
11
Advertising effects
9
Personalisierung
9
Personalization
9
Werbewirkung
9
Confidence
8
Customer integration
8
Dienstleistungsqualität
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Emotion
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Facebook
8
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49
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Law, Chun Hung Roberts
5
Ye, Qiang
5
Law, Rob
3
Liang, Sai
3
Kim, Woo Gon
2
Schuckert, Markus
2
Zhang, Ziqiong
2
Antipov, Evgeny A.
1
Armas-Cruz, Yaiza
1
Au, Norman
1
Ayeh, Julian K.
1
Berezina, Katerina
1
Bigné Alcañiz, J. Enrique
1
Brymer, Robert A.
1
Casaló, Luis V.
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
Cortese, Juliann
1
Dens, Nathalie
1
Diwanji, Vaibhav S.
1
Du, Qianzhou
1
Ekinci, Yuksel
1
Fan, Weiguo
1
Farzana Quoquab
1
Feng, Shunzi
1
Fiore, Ann Marie
1
Flavián Blanco, Carlos
1
Gil-Soto, Esperanza
1
Gong, Caiyan
1
Gromoll, Ronald
1
Gu, Bin
1
Guinalíu, Miguel
1
Guo, Xiaoshu
1
Gursoy, Dogan
1
He, Wei
1
Herrando, Carolina
1
Horng, Shwu-Min
1
Hsu, Chih-Chen
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International journal of hospitality management
Journal of electronic commerce research : JECR
Journal of business research : JBR
92
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Information systems research : ISR
33
Journal of marketing communications
33
Tourism management : research, policies, practice
30
Journal of management information systems : JMIS
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
International journal of advertising : the review of marketing communications
23
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
Psychology & marketing
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
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ECONIS (ZBW)
49
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1
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
2
Pet influencers on social media : the joint effect of message appeal and narrator
Zhang, Lu
;
Wei, Wei
;
Rathjens, Bobbie
;
Zheng, Yanyan
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014310684
Saved in:
3
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
4
Impact of the rating system on sentiment and tone of voice : a Booking.com and TripAdvisor comparison study
Rita, Paulo
;
Ramos, Ricardo F.
;
Tiago, Maria Teresa Borges
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013255965
Saved in:
5
Power of apologetic responses in online travel community
Guo, Xiaoshu
;
Ye, Qiang
;
Law, Chun Hung Roberts
;
Liang, Sai
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209274
Saved in:
6
Process vs. outcome : effects of food photo types in online restaurant reviews on consumers' purchase intention
Liu, Hongbo
;
Feng, Shunzi
;
Hu, Xingbao
- In:
International journal of hospitality management
102
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013185269
Saved in:
7
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
8
Recognise me or pay me? : how rewards for online restaurant reviews impact continuity : a cross-country investigation
Labsomboonsiri, Saranya
;
Mathews, Shane
;
Luck, Edwina
; …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383274
Saved in:
9
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
10
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
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