//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenloyalität"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand loyalty
27
Markentreue
27
Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
22
Konsumentenverhalten
22
Brand management
18
Markenführung
18
Brand image
14
Customer satisfaction
14
Kundenzufriedenheit
14
Markenimage
14
Brand
13
Markenartikel
13
Hotel industry
9
Hotellerie
9
Emotion
5
Confidence
4
Customer integration
4
Dienstleistungsqualität
4
Internet marketing
4
Kundenintegration
4
Online-Marketing
4
Service quality
4
Vertrauen
4
Brand experience
3
Brand satisfaction
3
Customer brand engagement
3
Social Web
3
Social web
3
Advertising effects
2
Brand personality
2
Customer retention
2
Fashion
2
Gastronomie
2
Kundenbindung
2
Luxury goods
2
Luxusgüter
2
Mode
2
Personality psychology
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Language
All
English
27
Author
All
Han, Heesup
3
Hwang, Jinsoo
2
Ahn, Jiseon
1
Arroyo-Cañada, Francisco-Javier
1
Back, Ki-Joon
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Choe, Ja Young
1
Chua, Bee-Lia
1
Dessart, Laurence
1
Dioko, Leonardo A. N.
1
Drennan, Judy
1
Elliott, Richard
1
Esmaeilpour, Fariba
1
Ferreira, Aristides Isidoro
1
Guibert, Nathalie
1
Harrill, Rich
1
Hollebeek, Linda D.
1
Jang, Soocheong
1
Johnson, Lester W.
1
Ju, Yongwook
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
King, Ceridwyn
1
Komppula, Raija
1
Konu, Henna
1
Koo, Bonhak
1
Koronis, Epaminodas
1
Kozak, Nazmi
1
Kwok, Simon
1
Leal, Catarina Correia
1
Leckie, Civilai
1
Lee, Heng Wei
1
Lee, Sanghyeop
1
Lee, Seonjeong
1
Lee, Soyeun Olivia
1
Li, Xiangping
1
Liu, Tingting
1
Louriero, Sandra
1
more ...
less ...
Published in...
All
International journal of hospitality management
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing management : MM
Journal of business research : JBR
34
Journal of retailing and consumer services
27
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
14
European journal of marketing : EJM
11
International journal of internet marketing and advertising : IJIMA
8
Marketing letters : a journal of research in marketing
8
The IUP journal of brand management : IJBRM
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Cogent business & management
7
Customer engagement : contemporary issues and challenges
7
Psychology & marketing
7
SpringerLink / Bücher
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Research
6
The service industries journal
6
Australasian marketing journal
5
Global business review
5
International journal of contemporary hospitality management
5
Journal of consumer behaviour : an international research review
5
Journal of marketing analytics : JMA
5
Journal of marketing theory and practice
5
Marketing intelligence & planning
5
Exploring the rise of fandom in contemporary consumer culture
4
Innovatives Markenmanagement
4
International journal of Indian culture and business management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of marketing theory and practice : JMTP
4
NBER working paper series
4
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
10
of
27
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
3
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10013384541
Saved in:
4
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
5
Investigating emotional commitment towards a region and a hotel brand
Konu, Henna
;
Murphy, Jamie
;
Komppula, Raija
;
Mikkonen, Titta
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012241562
Saved in:
6
The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
Saved in:
7
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
8
Should I book another hotel? : the effects of sickness and ethnicity on customer brand loyalty and positive word of mouth
Leal, Catarina Correia
;
Ferreira, Aristides Isidoro
- In:
International journal of hospitality management
91
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389826
Saved in:
9
Investigating the importance of positive hotel design
Lee, Seonjeong
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293854
Saved in:
10
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->