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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international marketing"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketing strategy"
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Brand
Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
115
Marketingmanagement
115
Theorie
22
Theory
22
International marketing
21
Internationales Marketing
21
Beziehungsmarketing
19
Consumer behaviour
19
Konsumentenverhalten
19
Relationship marketing
19
Firm performance
17
Unternehmenserfolg
17
Hotel industry
15
Hotellerie
15
Competitive strategy
12
Innovation
12
Markenartikel
10
Brand management
9
Markenführung
9
Preismanagement
9
Pricing strategy
9
Distribution channel
8
Market entry
8
Marketing
8
Markteintritt
8
USA
8
United States
8
Vertriebsweg
8
Strategic management
7
Strategisches Management
7
International market entry
6
Internationaler Markteintritt
6
Internet marketing
6
Multinationales Unternehmen
6
Online-Marketing
6
Transnational corporation
6
marketing strategy
6
Emerging economies
5
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Article
26
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Aufsatz in Zeitschrift
Article in journal
26
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English
26
Author
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Ahn, Jiseon
1
Back, Ki-Joon
1
Benavente H., José Miguel
1
Boleslavsky, Raphael
1
Brown, Christina L.
1
Caldieraro, Fabio
1
Carpenter, Gregory S.
1
Chan, Tat
1
Ching, Andrew
1
Cotton, Christopher
1
Cuneo, Andres
1
Eliashberg, Jehoshua
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hight, S. Kyle
1
Hong, Yuan
1
Huff, Lenard C.
1
Hwang, Minha
1
Ishihara, Masakazu
1
Jamilena, Dolores María Frías
1
Kaleka, Anna
1
Kim, Soon-Ho
1
Kumar, Subodha
1
Kumar, V.
1
Lattin, James M.
1
Lee, Choong-Ki
1
Lee, Seoki
1
Lee, Yong-Ki
1
Li, Caroline Bingxin
1
Li, Jia
1
Li, Julie Juan
1
Mehra, Amit
1
Milberg, Sandra J.
1
Molina, Miguel Ángel Rodríguez
1
Morgan, Neil A.
1
Nasiry, Javad
1
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International journal of hospitality management
Journal of international marketing
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
25
The journal of brand management : an international journal
18
The journal of product & brand management
15
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of retailing and consumer services
12
Journal of strategic marketing
11
Journal of retailing
8
Business horizons
7
The journal of business & industrial marketing
7
Journal of marketing communications
5
Journal of promotion management : JPM
5
The marketing review
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of operational research : EJOR
4
International journal of wine business research : IJWBR
4
Journal of marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business economics : JBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
The journal of consumer marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
2
Baltic journal of management
2
Cogent business & management
2
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ECONIS (ZBW)
26
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26
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1
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
2
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Which competitive advantage(s)? : competitive advantage-market performance relationships in international markets
Kaleka, Anna
;
Morgan, Neil A.
- In:
Journal of international marketing
25
(
2017
)
4
,
pp. 25-49
Persistent link: https://www.econbiz.de/10011784174
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
10
The growth of private label brands : a worldwide phenomenon?
Cuneo, Andres
;
Milberg, Sandra J.
;
Benavente H., José …
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10010520812
Saved in:
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