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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Brand
United States
Brand management
170
Markenführung
170
Consumer behaviour
150
Konsumentenverhalten
150
Brand image
126
Markenimage
126
Markenartikel
60
Beziehungsmarketing
58
Relationship marketing
58
Hotel industry
49
Hotellerie
49
Advertising effects
42
Werbewirkung
42
Gastronomie
32
Restaurant industry
32
Customer satisfaction
29
Internet marketing
29
Kundenzufriedenheit
29
Online-Marketing
29
Dienstleistungsqualität
20
Service quality
20
Social Web
20
Social web
20
Brand loyalty
19
Advertising
17
Emotion
17
Werbung
17
USA
16
Brand equity
15
Markentreue
15
Marketing management
15
Marketingmanagement
15
Product Placement
15
Product placement
15
Confidence
14
Vertrauen
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Luxury goods
12
Luxusgüter
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Article in journal
Aufsatz in Zeitschrift
Collection of articles of several authors
1
Sammelwerk
1
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English
75
Author
All
Han, Heesup
3
Hwang, Jinsoo
3
Jang, Soocheong
3
King, Ceridwyn
3
Ahn, Jiseon
2
Back, Ki-Joon
2
Callison, Coy
2
Chung, Hwiman
2
Dardis, Frank E.
2
Hyun, Sunghyup Sean
2
Kim, Eunice
2
Law, Chun Hung Roberts
2
Lee, Seoki
2
Melanthiou, Yioula
2
Phau, Ian
2
Schmierbach, Mike
2
Seo, Soobin
2
Song, Hak-jun
2
Wang, Yao-Chin
2
Zhang, Lu
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alessandri, Susan Westcott
1
Arli, Denni
1
Baack, Daniel W.
1
Baksh-Mohammed, Sufyan
1
Bang, Nguyen
1
Barnes, Liz
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bianchi, Constanza
1
Boo, Soyoung
1
Bui, M̃y
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Calderon-Monge, Esther
1
Carlbäck, Mats
1
Chan, Elisa K.
1
Chang, Yu-ting
1
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International journal of hospitality management
Journal of promotion management : JPM
The journal of brand management : an international journal
313
Journal of business research : JBR
289
The journal of product & brand management
213
Journal of retailing and consumer services
172
Psychology & marketing
92
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of advertising research
52
Journal of marketing
51
Asia Pacific journal of marketing and logistics
47
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
The journal of consumer marketing
45
Journal of fashion marketing and management
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Marketing intelligence & planning
40
Journal of international consumer marketing
38
Journal of the Academy of Marketing Science
38
Journal of marketing communications
37
International journal of market research : JMRS ; the journal of the Market Research Society
34
Marketing : ZFP ; journal of research and management
33
Business horizons
32
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
The IUP journal of brand management : IJBRM
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
31
Journal of marketing management : MM
31
European journal of marketing
30
International journal of advertising : the quarterly review of marketing communications
30
Journal of international marketing
29
Journal of promotion management : innovations in planning and applied research
29
International journal of consumer studies
27
International marketing review
27
Journal of retailing
27
Journal of global marketing
26
Cogent business & management
24
International journal of advertising : the review of marketing communications
24
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ECONIS (ZBW)
75
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75
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date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
4
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
5
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
6
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
7
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
8
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
9
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
10
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
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