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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Confidence"
~subject:"United States"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Confidence
United States
Brand management
170
Markenführung
170
Consumer behaviour
150
Konsumentenverhalten
150
Brand image
126
Markenimage
126
Brand
62
Markenartikel
60
Beziehungsmarketing
58
Relationship marketing
58
Hotel industry
49
Hotellerie
49
Advertising effects
42
Werbewirkung
42
Gastronomie
32
Restaurant industry
32
Customer satisfaction
29
Internet marketing
29
Kundenzufriedenheit
29
Online-Marketing
29
Dienstleistungsqualität
20
Service quality
20
Social Web
20
Social web
20
Brand loyalty
19
Advertising
17
Emotion
17
Werbung
17
USA
16
Brand equity
15
Markentreue
15
Marketing management
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Marketingmanagement
15
Product Placement
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Product placement
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English
30
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King, Ceridwyn
2
Melanthiou, Yioula
2
Ahn, Jiseon
1
Alessandri, Susan Westcott
1
Bang, Nguyen
1
Bianchi, Constanza
1
Boo, Soyoung
1
Cacho-Elizondo, Silvia
1
Carlbäck, Mats
1
Chan, Elisa K.
1
Chen, Han
1
Dardis, Frank E.
1
Dash, Satyabhushan
1
Drennan, Judy
1
Fiore, Ann Marie
1
Fu, Rachel J. C.
1
Graf, Nicolas S.
1
Guibert, Nathalie
1
Gupta, Ansh
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Hanks, Lydia
1
Hodari, Demian
1
Huan, Tzung-cheng
1
Hwang, Jinsoo
1
Hyun, Sunghyup Sean
1
Jang, Soocheong
1
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1
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1
Kim, Eojina
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Kim, Sojung
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Kim, Youjeong
1
Koh, Yoon
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1
Lee, Timothy J.
1
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1
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International journal of hospitality management
Journal of promotion management : JPM
The journal of brand management : an international journal
47
The journal of product & brand management
38
Journal of business research : JBR
35
Journal of retailing and consumer services
33
Psychology & marketing
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of advertising research
15
Journal of international consumer marketing
13
The journal of consumer marketing
13
Journal of fashion marketing and management
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
European journal of marketing : EJM
11
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of marketing theory and practice
11
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing communications
10
Journal of marketing for higher education
10
Journal of marketing management : MM
10
International journal of advertising : the quarterly review of marketing communications
9
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of global marketing
9
Journal of hospitality marketing & management
9
Journal of international marketing
9
Journal of marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of travel and tourism marketing
8
Marketing intelligence & planning
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
The IUP journal of brand management : IJBRM
8
Corporate reputation review : an international journal
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
MSI reports : working paper series
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of consumer studies
6
International journal of electronic marketing and retailing : IJEMR
6
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ECONIS (ZBW)
30
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30
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date (oldest first)
1
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
2
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
3
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
4
Pipeline speed of chain-branded hotels in the U.S. : a competitive dynamics perspective
Wang, Yao-Chin
;
Tsai, Yi-Lin
;
Fu, Rachel J. C.
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013255927
Saved in:
5
The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel
;
Seah, Christine
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
Saved in:
6
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
7
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
8
Factors influencing customers' dine out intention during COVID-19 reopening period : the moderating role of country-of-origin effect
Wei, Chunhao
;
Chen, Han
;
Lee, Yee Ming
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012547968
Saved in:
9
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
10
Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
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