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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Бизнес Информ"
~person:"Jang, Soocheong"
~person:"Septianto, Felix"
~subject:"Werbewirkung"
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Search: subject_exact:"Consumer preferences"
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Werbewirkung
Consumer behaviour
48
Konsumentenverhalten
48
Gastronomie
17
Restaurant industry
17
Advertising effects
11
Emotion
11
Advertising
8
USA
8
United States
8
Brand image
7
Customer satisfaction
7
Kundenzufriedenheit
7
Markenimage
7
Food
6
Lebensmittel
6
Werbung
6
Beziehungsmarketing
5
Dienstleistungsqualität
5
Relationship marketing
5
Service quality
5
Brand management
4
Food consumption
4
Internet marketing
4
Lebensmittelkonsum
4
Markenführung
4
Online-Marketing
4
Personality psychology
4
Persönlichkeitspsychologie
4
Viral marketing
4
Virales Marketing
4
Abfallvermeidung
3
Age group
3
Altersgruppe
3
Beschwerdemanagement
3
Brand
3
Complaint management
3
Eating habit
3
Environmental consciousness
3
Environmental management
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English
11
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Jang, Soocheong
Septianto, Felix
Jeong, EunHa
5
Thaichon, Park
4
Mattila, Anna S.
3
Qi, Zhou
3
Zhang, Lu
3
Zhang, Xingyi
3
Baumann, Chris
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Kim, DongHee
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Liu, Qing
2
Northey, Gavin
2
Olson, Eric D.
2
Quach, Sara
2
Shao, Xiaolong
2
Stephen, Gladys
2
Ye, Tian
2
Abraham, Christopher
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Alryalat, Mohammad Abdallah Ali
1
Andonopoulos, Vicki
1
Arasu Balasubramaniam, Senthil
1
Argyris, Young Anna
1
Baek, Tae Hyun
1
Bai, Billy
1
Baier, Daniel
1
Baker, Melissa A.
1
Bambauer-Sachse, Silke
1
Barrales-Molina, Vanesa
1
Barta, Sergio
1
Becheur, Imene
1
Belanche, Daniel
1
Blom, Angelica
1
Bonnin, Gaël
1
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International journal of hospitality management
Journal of retailing and consumer services
Бизнес Информ
Journal of business research : JBR
4
International journal of contemporary hospitality management
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
International marketing review
1
Journal of business ethics : JBE
1
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ECONIS (ZBW)
11
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11
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1
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
2
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
3
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
4
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
5
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
6
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
7
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
8
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
9
Ethnic food advertising formats and consumers' responses : picture-dominant or text-dominant?
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
82
(
2019
),
pp. 5-12
Persistent link: https://www.econbiz.de/10012121356
Saved in:
10
Stress and food choices : examining gender differences and the time horizon framing effect
Kim, DongHee
;
Jang, Soocheong
- In:
International journal of hospitality management
67
(
2017
),
pp. 134-142
Persistent link: https://www.econbiz.de/10011785181
Saved in:
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