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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
~isPartOf:"Бизнес Информ"
~person:"Thaichon, Park"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
16
Konsumentenverhalten
16
Advertising
4
Advertising effects
4
Luxury goods
4
Luxusgüter
4
Werbewirkung
4
Werbung
4
Beziehungsmarketing
3
Luxury
3
Relationship marketing
3
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2
Brand image
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Brand management
2
Customer satisfaction
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Einzelhandel
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Emotion
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Internet marketing
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Kundenzufriedenheit
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Narrative Methode
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Online-Handel
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16
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Thaichon, Park
Han, Heesup
37
Jang, Soocheong
31
Mattila, Anna S.
28
Prentice, Catherine
22
Septianto, Felix
21
Park, Jungkun
18
Dhir, Amandeep
17
Jebarajakirthy, Charles
17
Hollebeek, Linda D.
15
Paul, Justin
15
Loureiro, Sandra Maria Correia
14
Kaur, Puneet
13
Das, Gopal
12
Dwivedi, Yogesh Kumar
12
Jeong, EunHa
12
Line, Nathaniel D.
12
Lombart, Cindy
12
Talwar, Shalini
12
Woodside, Arch G.
12
Wu, Luorong
12
Zhang, Lu
12
Otterbring, Tobias
11
Pantano, Eleonora
11
Phau, Ian
11
Wei, Wei
11
Yi, Youjae
11
Agag, Gomaa
10
Hanks, Lydia
10
Hyun, Sunghyup Sean
10
Kim, Woo Gon
10
Klaus, Philipp
10
Mortimer, Gary
10
Rana, Nripendra P.
10
Ahn, Jiseon
9
Gilboa, Shaked
9
Khan, Imran
9
Kim, Jungkeun
9
Kim, Seongseop
9
Ladhari, Riadh
9
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International journal of hospitality management
Journal of retailing and consumer services
Marketing intelligence & planning
Psychology & marketing
Бизнес Информ
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of advertising : the review of marketing communications
2
International journal of retail and distribution management
2
Journal of business research : JBR
2
Journal of consumer behaviour
2
Luxury marketing, sustainability and technology : the future of luxury management
2
Services marketing quarterly
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of consumer studies
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
16
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Do extrinsic factors encourage shoppers' compulsive buying? : store environment and product characteristics
Lavuri, Rambabu
;
Thaichon, Park
- In:
Marketing intelligence & planning
41
(
2023
)
6
,
pp. 722-740
Persistent link: https://www.econbiz.de/10014332141
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
5
Who will adopt electric vehicles? : segmenting and exemplifying potential buyer heterogeneity and forthcoming research
Jaiswal, Deepak
;
Deshmukh, Arun Kumar
;
Thaichon, Park
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364447
Saved in:
6
Sustainable consumption and plastic packaging : relationships among product involvement, perceived marketplace influence and choice behavior
Kautish, Pradeep
;
Paço, Arminda M. Finisterra do
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013364480
Saved in:
7
Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak
;
Kaushal, Vikrant
;
Mohan, Ashutosh
; …
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
Saved in:
8
Customer pre-participatory social media drivers and their influence on attitudinal loyalty within the retail banking industry : a multi-group analysis utilizing social exchange the...
Casper Ferm, Lars-Erik
;
Thaichon, Park
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581920
Saved in:
9
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
10
Storytelling, the scale of persuasion and retention : a neuromarketing approach
Hamelin, Nicolas
;
Thaichon, Park
;
Abraham, Christopher
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012268985
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