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~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Markenführung"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Conference Paper"
~type_genre:"Mehrbändiges Werk"
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Subject
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Markenführung
Virales Marketing
Consumer behaviour
2,653
Konsumentenverhalten
2,652
Hotel industry
920
Hotellerie
920
Relationship marketing
863
Beziehungsmarketing
862
Customer satisfaction
776
Kundenzufriedenheit
774
Service quality
734
Dienstleistungsqualität
732
Einzelhandel
668
Retail trade
668
Restaurant industry
514
Gastronomie
511
Online retailing
442
Online-Handel
442
Brand management
389
USA
334
United States
334
Hospitality industry
333
Emotion
327
Gastgewerbe
325
Brand image
322
Markenimage
322
Social Web
301
Social web
301
Internet marketing
269
Online-Marketing
268
Arbeitszufriedenheit
260
Job satisfaction
260
E-commerce
239
Electronic Commerce
238
Viral marketing
221
Arbeitsverhalten
217
Work behaviour
217
Coronavirus
216
Brand
200
Hospital
199
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Online availability
All
Undetermined
488
Free
6
Type of publication
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Article
589
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Conference Paper
Mehrbändiges Werk
Aufsatz in Zeitschrift
590
Conference paper
2
Konferenzbeitrag
2
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
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Language
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English
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Park, Jungkun
10
Han, Heesup
8
Law, Chun Hung Roberts
8
Loureiro, Sandra Maria Correia
8
Khan, Imran
7
Zhang, Zili
7
Ahn, Jiseon
6
Dwivedi, Yogesh Kumar
6
King, Ceridwyn
6
Li, Hengyun
6
Prentice, Catherine
6
Rana, Nripendra P.
6
Dawes, John
5
Kim, Woo Gon
5
Septianto, Felix
5
Zhang, Ziqiong
5
Back, Ki-Joon
4
Jang, Soocheong
4
Li, Yong-Quan
4
Liu, Chih-Hsing
4
Lu, Lu
4
Paul, Justin
4
Ruan, Wen-Qi
4
Ye, Qiang
4
Zhang, Lu
4
Zhang, Shu-Ning
4
Baumann, Chris
3
Casidy, Riza
3
Chang, Ya Ping
3
Dhir, Amandeep
3
Ekinci, Yuksel
3
Fatma, Mobin
3
González-Benito, Óscar
3
Gursoy, Dogan
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Hyun, Sunghyup Sean
3
Japutra, Arnold
3
Jebarajakirthy, Charles
3
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Institution
All
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
All
International journal of hospitality management
Journal of retailing and consumer services
Journal of business research : JBR
766
The journal of brand management : an international journal
566
The journal of product & brand management
395
Psychology & marketing
169
European journal of marketing : EJM
156
Journal of marketing communications
148
Tourism management : research, policies, practice
128
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
125
Journal of marketing management : MM
124
Journal of strategic marketing
124
Asia Pacific journal of marketing and logistics
122
Industrial marketing management : the international journal for industrial and high-tech firms
122
Marketing intelligence & planning
117
Journal of marketing
115
International journal of internet marketing and advertising : IJIMA
113
International journal of contemporary hospitality management
98
Journal of advertising research
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Journal of the Academy of Marketing Science
97
Journal of travel and tourism marketing
92
Marketing letters : a journal of research in marketing
92
The IUP journal of brand management : IJBRM
92
International journal of advertising : the review of marketing communications
91
Journal of promotion management : innovations in planning and applied research
89
Cogent business & management
85
Journal of marketing research : JMR
85
Journal of international consumer marketing
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
77
Journal of hospitality marketing & management
76
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
76
Journal of promotion management : JPM
75
International journal of consumer studies
72
International journal of advertising : the quarterly review of marketing communications
71
Journal of fashion marketing and management
71
Journal of global marketing
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Journal of retailing
70
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Source
All
ECONIS (ZBW)
590
Showing
1
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10
of
590
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date (newest first)
date (oldest first)
1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Assigning credit and blame : how delivery services affect restaurant EWOM
Line, Nathaniel D.
;
Hanks, Lydia
;
Dogru, Tarik
;
Lu, Lu
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457824
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
7
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
8
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
9
Exploring consumer mobile payment innovations : an investigation into the relationship between coping theory factors, individual motivations, social influence and word of mouth
Hameed, Irfan
;
Akram, Umair
;
Khan, Yamna
;
Khan, Naveed R.
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462304
Saved in:
10
Feeling close from Afar : public reactions to racial profiling in retail and brand crisis management
Youn, Song-Yi
;
Ki, Chung-Wha
;
Ha, Sejin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014462287
Saved in:
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