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~isPartOf:"International journal of hospitality management"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~subject:"Online-Marketing"
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Online-Marketing
Brand management
206
Markenführung
206
Consumer behaviour
134
Konsumentenverhalten
134
Brand image
122
Markenimage
122
Beziehungsmarketing
68
Brand
68
Relationship marketing
68
Markenartikel
66
Hotel industry
41
Hotellerie
41
Customer satisfaction
26
Internet marketing
26
Kundenzufriedenheit
26
Social Web
24
Social web
24
Brand loyalty
20
Gastronomie
19
Restaurant industry
19
Brand equity
18
Dienstleistungsqualität
18
Service quality
18
Advertising effects
17
Emotion
17
Werbewirkung
17
Confidence
14
Vertrauen
14
Customer integration
13
Kundenintegration
13
Marketing management
13
Marketingmanagement
13
Brand trust
12
Luxury goods
12
Luxusgüter
12
Markentreue
12
Corporate reputation
11
Firmenimage
11
Brand awareness
8
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Ahn, Jiseon
1
Alwi, Sharifah
1
Back, Ki-Joon
1
Bai, Billy
1
Bartsch, Silke
1
Brito, Eliane Pereira Zamith
1
Busser, James A.
1
Casidy, Riza
1
Cawsey, Timothy
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Chauhan, Abhishek
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1
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1
Esfidani, Mohammad Rahim
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Eugene Cheng-xi Aw
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Fernando, Angeline Gautami
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Fiore, Ann Marie
1
France, Cassandra
1
Gaur, Sanjaya Singh
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Grace, Debra
1
Göbel, Fabian
1
Habibi, Fatemeh
1
Huang, Guoqiong Ivanka
1
Irigaray, Hélio Arthur Reis
1
Ismail, Shahril Azwan
1
Jeong, Miyoung
1
Jones, Richard Gyrd
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Kang, Juhee
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Kumar, Vikas
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Lambert, Claire
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Law, Chun Hung Roberts
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Le Quynh Hoa
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Lee, Seonjeong
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Li, Bin
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Li, Yong-Quan
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Liang, Sai
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Lima, Vitor
1
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International journal of hospitality management
Marketing intelligence & planning
Journal of business research : JBR
83
International journal of internet marketing and advertising : IJIMA
49
The journal of product & brand management
46
Journal of retailing and consumer services
38
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
International journal of advertising : the review of marketing communications
27
Journal of promotion management : innovations in planning and applied research
27
Journal of marketing communications
26
Journal of promotion management : JPM
17
Business horizons
15
Cogent business & management
15
Journal of internet commerce
15
Tourism management : research, policies, practice
14
Journal of advertising research
13
Journal of marketing management : MM
12
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of marketing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of strategic marketing
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
International journal of consumer studies
8
International journal of technology marketing : IJTMkt
8
Journal of global marketing
8
Springer eBook Collection
8
European journal of marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of advertising : the quarterly review of marketing communications
7
International journal of sports marketing & sponsorship
7
Journal of international consumer marketing
7
Journal of marketing analytics : JMA
7
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ECONIS (ZBW)
26
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1
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin
;
Li, Bin
;
Qi, Zhou
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1121-1137
Persistent link: https://www.econbiz.de/10014428927
Saved in:
2
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
3
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
4
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
5
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
6
Non-dyadic human-robot interactions and online brand communities
Lima, Vitor
;
Zanini, Marco Tulio
;
Irigaray, Hélio …
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 724-737
Persistent link: https://www.econbiz.de/10013393525
Saved in:
7
Rise and fall of interactions with brand communities
Moghaddam, Saeed Arablooye
;
Esfidani, Mohammad Rahim
- In:
Marketing intelligence & planning
40
(
2022
)
6
,
pp. 772-786
Persistent link: https://www.econbiz.de/10013393541
Saved in:
8
Enhancing participation intentions in online brand communities
Kumar, Vikas
- In:
Marketing intelligence & planning
40
(
2022
)
7
,
pp. 898-913
Persistent link: https://www.econbiz.de/10013393592
Saved in:
9
Customer brand co-creation on social media : a systematic review
Le Quynh Hoa
;
Phan Tan Luc
;
Thu Hang Hoang
- In:
Marketing intelligence & planning
40
(
2022
)
8
,
pp. 1038-1053
Persistent link: https://www.econbiz.de/10013393642
Saved in:
10
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
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