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~isPartOf:"International journal of hospitality management"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
Kundenbindung
Periphere Region
Marketing management
28
Marketingmanagement
28
Hotel industry
15
Hotellerie
15
Firm performance
8
Relationship marketing
8
Unternehmenserfolg
8
Brand management
6
Consumer behaviour
6
Konsumentenverhalten
6
Markenführung
6
Customer value
3
Emotion
3
Gastgewerbe
3
Gastronomie
3
Hospitality industry
3
Kundenwert
3
Market orientation
3
Performance measurement
3
Performance-Messung
3
Restaurant industry
3
Strategic management
3
Strategisches Management
3
Australia
2
Australien
2
Brand
2
Brand image
2
Business performance
2
Competitive strategy
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
Customer satisfaction
2
Ethnic group
2
Ethnische Gruppe
2
Event marketing
2
Event-Marketing
2
Hotel performance
2
Innovation
2
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8
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English
8
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Ahn, Jiseon
1
Alcántara-Pilar, Juan Miguel
1
Back, Ki-Joon
1
Barrio-García, Salvador del
1
Clemenz, Candice E.
1
Crespo-Almendros, Esmeralda
1
Gil Saura, Irene
1
Hodari, Demian
1
Hyun, Sunghyup Sean
1
Kim, Taegoo
1
Lattimer, Charles L.
1
Lee, Choong-Ki
1
Lee, Gyehee
1
Lee, Seoki
1
McCleary, Ken W.
1
Oh, Ick Keun
1
Perdue, Richard R.
1
Porcu, Lucia
1
Ruiz-Molina, María Eugenia
1
Schmitt, Achim
1
Shin, Seok Ho
1
Sung, Kyongsik
1
Turner, Michael J.
1
Way, Sean A.
1
Weaver, Pamela A.
1
Witteman, Wiarda
1
Šerić, Maja
1
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International journal of hospitality management
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing for higher education
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
8
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8
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8
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date (oldest first)
1
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
2
Brand experiential value for creating integrated resort customers' co-creation behavior
Ahn, Jiseon
;
Lee, Choong-Ki
;
Back, Ki-Joon
;
Schmitt, Achim
- In:
International journal of hospitality management
81
(
2019
),
pp. 104-112
Persistent link: https://www.econbiz.de/10012128325
Saved in:
3
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012058600
Saved in:
4
Hotel property performance : the role of strategic management accounting
Turner, Michael J.
;
Way, Sean A.
;
Hodari, Demian
; …
- In:
International journal of hospitality management
63
(
2017
),
pp. 33-43
Persistent link: https://www.econbiz.de/10011705761
Saved in:
5
Understanding the dimensions of customer relationships in the hotel and restaurant industries
Hyun, Sunghyup Sean
;
Perdue, Richard R.
- In:
International journal of hospitality management
64
(
2017
),
pp. 73-84
Persistent link: https://www.econbiz.de/10011731687
Saved in:
6
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? : evidence from the hospitality industry
Šerić, Maja
;
Gil Saura, Irene
;
Ruiz-Molina, María Eugenia
- In:
International journal of hospitality management
39
(
2014
),
pp. 144-156
Persistent link: https://www.econbiz.de/10010389390
Saved in:
7
The managed heart : the structural analysis of the stressor-strain relationship and customer orientation among emotional labor workers in Korean hotels
Lee, Gyehee
;
Kim, Taegoo
;
Shin, Seok Ho
;
Oh, Ick Keun
- In:
International journal of hospitality management
31
(
2012
)
4
,
pp. 1067-1082
Persistent link: https://www.econbiz.de/10009566949
Saved in:
8
From broadway to the Bistro : partnering with the arts to attract upscale customers
McCleary, Ken W.
;
Lattimer, Charles L.
;
Clemenz, Candice E.
- In:
International journal of hospitality management
27
(
2008
)
2
,
pp. 197-203
Persistent link: https://www.econbiz.de/10003687386
Saved in:
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