//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of hospitality management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand name"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
31
Markenartikel
31
Brand management
29
Markenführung
29
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
23
Markenimage
23
Beziehungsmarketing
15
Relationship marketing
15
Hotel industry
9
Hotellerie
9
Brand loyalty
6
Brand equity
5
Customer satisfaction
5
Gastronomie
5
Internet marketing
5
Kundenzufriedenheit
5
Markentreue
5
Online-Marketing
5
Restaurant industry
5
Brand reputation
4
Brand trust
4
Dienstleistungsqualität
4
Luxury goods
4
Luxusgüter
4
Service quality
4
Viral marketing
4
Virales Marketing
4
Brand satisfaction
3
Confidence
3
Customer integration
3
Emotion
3
Kundenintegration
3
Social Web
3
Social web
3
Vertrauen
3
Advertising effects
2
Brand attitude
2
Brand awareness
2
more ...
less ...
Online availability
All
Undetermined
24
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Language
All
English
31
Author
All
Han, Heesup
3
Ahn, Jiseon
2
Back, Ki-Joon
2
Hwang, Jinsoo
2
Jang, Soocheong
2
King, Ceridwyn
2
Law, Chun Hung Roberts
2
Song, Hak-jun
2
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chan, Elisa K.
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Drennan, Judy
1
Fiore, Ann Marie
1
Foroudi, Pantea
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Guibert, Nathalie
1
Gursoy, Dogan
1
Han, Sung Ho
1
Hodari, Demian
1
Hsu, Cathy H. C.
1
Hu, Clark
1
Hu, Feng
1
Hyun, Sunghyup Sean
1
Iqbal, Kashif
1
Jeong, Ji Youn
1
Jeong, Miyoung
1
Kang, Juhee
1
Khan, Huda
1
Khan, Imran
1
Kim, DongHee
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Wansoo
1
Lambert, Claire
1
Lee, Choong-Ki
1
more ...
less ...
Published in...
All
International journal of hospitality management
The journal of brand management : an international journal
290
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
SpringerLink / Bücher
69
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
40
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Marketing intelligence & planning
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
Journal of the Academy of Marketing Science
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
European journal of marketing
27
International journal of consumer studies
26
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
3
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
4
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
5
Soft brand or independent? : evidence from the first decade of the soft branding, strategy in the U.S. market
Chan, Elisa K.
;
Hodari, Demian
;
Li, Tianze
- In:
International journal of hospitality management
103
(
2022
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209298
Saved in:
6
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
7
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
8
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
9
The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches
Gao, Yixing
;
Zhang, Lu
;
Wei, Wei
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012495061
Saved in:
10
Reconstruction of the relationship between traditional and emerging restaurant brand and customer WOM
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012495122
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->