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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of electronic commerce research : JECR"
~subject:"Customer satisfaction"
~subject:"Social relations"
~subject:"social media marketing"
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Customer satisfaction
Social relations
social media marketing
Social Web
210
Social web
210
Internet marketing
133
Online-Marketing
133
Consumer behaviour
130
Konsumentenverhalten
130
Viral marketing
58
Virales Marketing
58
Brand management
56
Markenführung
56
social media
55
Beziehungsmarketing
46
Relationship marketing
46
Brand image
34
Markenimage
34
Advertising effects
33
Werbewirkung
33
Online retailing
32
Online-Handel
32
Advertising
24
Werbung
24
Social network
23
Soziales Netzwerk
23
E-commerce
21
Electronic Commerce
21
Facebook
17
Marketing management
16
Marketingmanagement
16
Social media
13
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electronic word-of-mouth
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Brand
11
Markenartikel
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Soziale Beziehungen
10
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10
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consumer behaviour
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28
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28
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28
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Aghniadi
1
Agrebi, Meriem
1
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Bailey, Ainsworth Anthony
1
Ben Mimoun, Mohammed Slim
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Garanti, Zanete
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Gu, Rui
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International journal of internet marketing and advertising : IJIMA
Journal of electronic commerce research : JECR
Journal of business research : JBR
37
Journal of retailing and consumer services
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Technological forecasting & social change : an international journal
22
International journal of hospitality management
16
Information systems research : ISR
12
Journal of internet commerce
11
Asia Pacific journal of marketing and logistics
10
Cogent business & management
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of management information systems : JMIS
10
Service business
10
International journal of business information systems : IJBIS
9
International journal of electronic marketing and retailing : IJEMR
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
Journal of marketing communications
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
International journal of electronic commerce : IJEC
8
Journal of promotion management : innovations in planning and applied research
8
Management information systems : mis quarterly
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
CESifo working papers
7
International journal of contemporary hospitality management
7
International journal of technology marketing : IJTMkt
7
Journal of marketing management : MM
7
Electronic commerce research
6
Electronic commerce research and applications
6
International journal of advertising : the review of marketing communications
6
International journal of networking and virtual organisations : IJNVO
6
Journal of global marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Psychology & marketing
6
The journal of services marketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
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ECONIS (ZBW)
28
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1
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
2
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
5
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
6
Why shop on social media? : a systematic review
Oliveira, Carlos
;
Garcia, Ana Cristina Bicharra
;
Diirr, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 344-368
Persistent link: https://www.econbiz.de/10013256314
Saved in:
7
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
8
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
9
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
10
The identification of ideal social media influencers : integrating the social capital, social exchange, and social learning theories
Chia, Kai-Chieh
;
Hsu, Chih-Chen
;
Lin, Liang-Tay
;
Tseng, …
- In:
Journal of electronic commerce research : JECR
22
(
2021
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10012519195
Saved in:
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