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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
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Consumer behaviour
Dienstleistungsqualität
Konsumentenverhalten
270
Beziehungsmarketing
193
Relationship marketing
193
Brand management
170
Markenführung
170
Brand image
132
Markenimage
132
Internet marketing
104
Online-Marketing
104
Social Web
95
Social web
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Customer satisfaction
89
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Marketing management
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Marketingmanagement
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Mattila, Anna S.
6
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5
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Line, Nathaniel D.
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Gao, Yixing
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Hu, Yaou
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International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Marketing letters : a journal of research in marketing
Journal of business research : JBR
937
Journal of retailing and consumer services
841
International journal of hospitality management
426
The journal of product & brand management
308
The journal of brand management : an international journal
303
The journal of services marketing
233
Psychology & marketing
206
Asia Pacific journal of marketing and logistics
198
The service industries journal
194
Journal of the Academy of Marketing Science
173
International journal of contemporary hospitality management
172
Journal of travel and tourism marketing
168
European journal of marketing : EJM
161
Journal of business ethics : JOBE
160
Journal of hospitality marketing & management
158
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
156
Marketing intelligence & planning
154
SpringerLink / Bücher
152
Cogent business & management
148
Journal of marketing
147
Journal of strategic marketing
145
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of marketing communications
141
Tourism management : research, policies, practice
137
International journal of consumer studies
134
Journal of retailing
132
Management science : journal of the Institute for Operations Research and the Management Sciences
129
Journal of service management
121
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Journal of marketing management : MM
117
International journal of retail & distribution management
108
The TQM journal : the international review of organizational improvement
108
Services marketing quarterly
106
The international review of retail, distribution and consumer research
106
Service business
104
Journal of service research : JSR
103
The journal of consumer marketing
100
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
96
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ECONIS (ZBW)
298
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1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
3
Money for nothing : the impact of compensation on customers' bad-mouthing in service recovery encounters
Arsenovic, Jasenko
;
Edvardsson, Bo
;
Otterbring, Tobias
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10014265992
Saved in:
4
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
5
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
Saved in:
6
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
7
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
8
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
9
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
10
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
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