//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Consumer behaviour"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Management"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Virales Marketing
Konsumentenverhalten
270
Beziehungsmarketing
193
Relationship marketing
193
Brand management
170
Markenführung
170
Brand image
132
Markenimage
132
Internet marketing
104
Online-Marketing
104
Social Web
95
Social web
95
Customer satisfaction
89
Kundenzufriedenheit
89
Marketing management
71
Marketingmanagement
71
Dienstleistungsqualität
66
Service quality
66
Hotel industry
62
Hotellerie
62
Brand
55
Markenartikel
55
Tourism
50
Tourismus
50
Destination management
48
Destinationsmanagement
48
Tourism marketing
46
Tourismusmarketing
46
Tourism industry
42
Tourismuswirtschaft
42
Advertising effects
41
Werbewirkung
41
Holiday behaviour
38
Urlaubsverhalten
38
Viral marketing
37
Corporate Social Responsibility
36
Corporate social responsibility
36
Emotion
36
USA
33
more ...
less ...
Online availability
All
Undetermined
175
Free
8
Type of publication
All
Article
281
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
281
Aufsatz in Zeitschrift
281
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Sammelwerk
1
Language
All
English
282
Author
All
Mattila, Anna S.
6
Kim, Eojina
5
Tanford, Sarah
4
Tang, Liang
4
Chi, Christina Geng-Qing
3
Hanks, Lydia
3
Line, Nathaniel D.
3
Noone, Breffni M.
3
Raab, Carola
3
So, Kevin Kam Fung
3
Wu, Luorong
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Back, Ki-joon
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Chen, Chien-Yu
2
Chen, Qimei
2
Dangi, Hamendra Kumar
2
Doorn, Jenny van
2
Gao, Yixing
2
Ghosh Chowdhury, Tilottama
2
Gunasti, Kunter
2
Ha, Louisa
2
Hyun, Sunghyup Sean
2
Kim, Woo Gon
2
King, Ceridwyn
2
Klink, Richard R.
2
Kouril, Michal
2
Kwon, Eun Sook
2
Lee, Seonjeong
2
Lin, Michael S.
2
Liu, Maggie Wenjing
2
Liu, Matthew Tingchi
2
Miao, Li
2
Newman, Kevin P.
2
Oh, Haemoon
2
Pogacar, Ruth
2
Qu, Hailin
2
Ratneshwar, Srinivasan
2
more ...
less ...
Published in...
All
International journal of internet marketing and advertising : IJIMA
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Marketing letters : a journal of research in marketing
Journal of business research : JBR
874
Journal of retailing and consumer services
777
International journal of hospitality management
319
The journal of product & brand management
308
The journal of brand management : an international journal
300
Psychology & marketing
200
Asia Pacific journal of marketing and logistics
180
The journal of services marketing
166
Journal of business ethics : JOBE
156
European journal of marketing : EJM
151
Journal of marketing communications
144
Journal of the Academy of Marketing Science
144
Journal of travel and tourism marketing
143
Journal of marketing
141
SpringerLink / Bücher
138
International journal of consumer studies
132
International journal of contemporary hospitality management
129
Journal of hospitality marketing & management
127
Journal of retailing
124
Journal of strategic marketing
123
Marketing intelligence & planning
123
Cogent business & management
122
Industrial marketing management : the international journal for industrial and high-tech firms
117
Journal of marketing management : MM
116
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Management science : journal of the Institute for Operations Research and the Management Sciences
104
International journal of retail & distribution management
103
The international review of retail, distribution and consumer research
103
Tourism management : research, policies, practice
103
The journal of consumer marketing
96
The service industries journal
94
Journal of international consumer marketing
91
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
90
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
Journal of marketing research : JMR
83
Journal of promotion management : innovations in planning and applied research
81
Journal of fashion marketing and management
80
more ...
less ...
Source
All
ECONIS (ZBW)
282
Showing
1
-
10
of
282
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Instant karma : how the karmic-investment mindset affects customer engagement with corporate charitable giving requests
Xue, Xunyue
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 770-782
Persistent link: https://www.econbiz.de/10014633713
Saved in:
2
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
3
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
4
Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
5
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
Saved in:
6
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
7
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
8
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
9
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
10
How inspiring! : the impact of repurposed design on customer inspiration and repurchase intention
Wu, Luorong
;
Fan, Alei
;
Wang, Peihao
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
4
,
pp. 639-656
Persistent link: https://www.econbiz.de/10014633668
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->