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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Mehrbändiges Werk"
~type_genre:"Working Paper"
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Beziehungsmarketing
Relationship marketing
164
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
94
Online-Marketing
94
Social Web
83
Social web
83
Brand management
73
Markenführung
73
Brand image
48
Markenimage
48
Customer satisfaction
42
Kundenzufriedenheit
42
Marketing management
38
Marketingmanagement
38
Lieferantenmanagement
35
Supplier relationship management
35
Viral marketing
29
Virales Marketing
29
social media
28
Online retailing
27
Online-Handel
27
relationship marketing
27
E-commerce
26
Electronic Commerce
26
Advertising effects
24
Werbewirkung
24
Confidence
23
Vertrauen
23
Dienstleistungsqualität
21
Service quality
21
Brand
18
Markenartikel
18
Advertising
16
Werbung
16
Internet
15
Emotion
13
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13
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Gil Saura, Irene
4
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2
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2
Nor Asiah Omar
2
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2
Quach, Sara
2
Ricard, Line
2
Ruiz-Molina, María-Eugenia
2
Singh, Deepali
2
Thaichon, Paramaporn
2
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2
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2
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2
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1
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1
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1
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1
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1
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1
Akroush, Mamoun N.
1
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1
Al-Weshah, Ghazi A.
1
Algharabat, Raed
1
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1
Alhammad, Fwwaz
1
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International journal of internet marketing and advertising : IJIMA
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
644
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
191
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
115
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Psychology & marketing
100
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
68
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
European journal of operational research : EJOR
65
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ECONIS (ZBW)
164
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164
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1
Tacit
knowledge
as competitive advantage in relationship marketing : a literature review and theoretical implications
Barbosa Pereira, Carla Alexandra
;
Ferreira, João J. M.
; …
- In:
Journal of relationship marketing : innovations & …
11
(
2012
)
3
,
pp. 172-197
Persistent link: https://www.econbiz.de/10009660457
Saved in:
2
A privacy preserved data mining framework for customer relationship
management
Xu, Shuting
;
Qiu, Mable
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 309-322
Persistent link: https://www.econbiz.de/10003784379
Saved in:
3
Customer interaction
management
capabilities on the micro-retail fashion in Indonesia
Nurhayati, Tatiek
;
Hendar, Hendar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011820550
Saved in:
4
What really leads to partner relationship
management
? : a review of literature
Agarwal, Anuja
;
Singh, Deepali
;
Agariya, Arun Kumar
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 245-285
Persistent link: https://www.econbiz.de/10011820608
Saved in:
5
Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing
Finch, David J.
;
O'Reilly, Norm
;
Hillenbrand, Carola
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 171-196
Persistent link: https://www.econbiz.de/10011383848
Saved in:
6
Customer relationship
management
theory and research in the new millennium : directions for future research
Debnath, Rajarshi
;
Datta, Biplab
;
Mukhopadhyay, Susmita
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
4
,
pp. 299-325
Persistent link: https://www.econbiz.de/10011633650
Saved in:
7
From marketing communications to brand
management
: factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
8
Revisiting relationship marketing and customer relationship
management
in leading tourism and hospitality journals : research trends from 2001 to 2013
Maggon, Mohita
;
Chaudhry, Harish
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10011289282
Saved in:
9
Examining the impact of customer relationship
management
on deconstructed measures of firm performance
Mumuni, Alhassan G.
;
O’Reilly, Kelley
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010392658
Saved in:
10
Social influence and contextual utilization of customer relationship
management
technology in an international field sales organization
Baker, David S.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
4
,
pp. 263-285
Persistent link: https://www.econbiz.de/10010474280
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