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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Search: subject_exact:"Mundpropaganda"
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Internet marketing
Viral marketing
135
Virales Marketing
135
Social Web
83
Social web
83
Consumer behaviour
80
Konsumentenverhalten
80
Online-Marketing
69
social media
28
Online retailing
25
Online-Handel
25
word of mouth
25
Advertising effects
17
Werbewirkung
17
online reviews
15
Advertising
14
Beziehungsmarketing
14
Relationship marketing
14
Werbung
14
user-generated content
14
Brand management
13
E-commerce
13
Electronic Commerce
13
Markenführung
13
Data Mining
12
Data mining
12
Internet
12
Social network
12
Soziales Netzwerk
12
electronic word-of-mouth
12
Brand image
11
Markenimage
11
advertising
11
eWOM
11
e-WOM
9
word-of-mouth
9
Customer integration
8
Kundenintegration
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8
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8
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70
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Fossen, Beth L.
3
Gopinath, Shyam
3
Schweidel, David A.
3
Godes, David
2
Hosanagar, Kartik
2
Lambrecht, Anja
2
Ofek, Elie
2
Proserpio, Davide
2
Tucker, Catherine
2
Aakash
1
Agarwal, Ritu
1
Aggarwal, Anu Gupta
1
Akdoğan, Kutay
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Albuquerque, Paulo
1
Armelini, Guillermo
1
Babakus, Emin
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bao, Tong
1
Bapna, Ravi
1
Bart, Yakov
1
Barth, Vincent
1
Barthel, Eva-Maria
1
Bayram, Murat
1
Bhat, Savita
1
Boistel, Philippe
1
Burtch, Gordon
1
Bélanger, Charles H.
1
Canbolat, Mustafa S.
1
Carneiro-da-Cunha, Julio Araujo
1
Carson, Steve
1
Chae, Inyoung
1
Chakraborty, Uttam
1
Chan, Tat
1
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International journal of internet marketing and advertising : IJIMA
Management science : journal of the Institute for Operations Research and the Management Sciences
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
75
International journal of hospitality management
45
Journal of retailing and consumer services
44
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Journal of management information systems : JMIS
24
Electronic commerce research
23
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of marketing
18
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
SpringerLink / Bücher
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
70
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1
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
2
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
3
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
4
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
Saved in:
7
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
8
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
9
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba
;
Akdoğan, Kutay
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 165-185
Persistent link: https://www.econbiz.de/10013041213
Saved in:
10
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
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