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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~source:"econis"
~subject:"Virales Marketing"
~subject:"Website"
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Search: subject_exact:"Social network services"
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Virales Marketing
Website
Social Web
145
Social web
145
Internet marketing
108
Online-Marketing
108
Consumer behaviour
93
Konsumentenverhalten
93
social media
53
Brand management
48
Markenführung
48
Viral marketing
40
Beziehungsmarketing
35
Relationship marketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Facebook
16
Online retailing
16
Online-Handel
16
Marketing management
15
Marketingmanagement
15
Social network
14
Soziales Netzwerk
14
electronic word-of-mouth
12
social media marketing
11
Brand
10
Markenartikel
10
consumer behaviour
10
E-commerce
9
Electronic Commerce
9
Instagram
9
advertising
9
Twitter
8
eWOM
8
influencer marketing
8
Internet
7
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47
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English
47
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Bao, Tong
2
Moro, Sérgio
2
Ramos, Ricardo F.
2
Rita, Paulo
2
Agrebi, Meriem
1
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
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Al-Karaghouli, Wafi
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Al-Mamun, Abdullah
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Alan, Alev Kocak
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Alboqami, Hassan
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Armelini, Guillermo
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Babakus, Emin
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Baek, Hyunmi
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Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
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1
Boistel, Philippe
1
Bright, Laura
1
Bélanger, Charles H.
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
95
Journal of retailing and consumer services
50
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
Information systems research : ISR
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Tourism management : research, policies, practice
34
International journal of hospitality management
33
Journal of marketing communications
33
Journal of management information systems : JMIS
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Journal of marketing
24
International journal of advertising : the review of marketing communications
23
Journal of electronic commerce research : JECR
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Electronic commerce research
20
Technological forecasting & social change : an international journal
20
International journal of electronic marketing and retailing : IJEMR
19
Journal of hospitality marketing & management
19
Journal of internet commerce
19
International journal of advertising : the quarterly review of marketing communications
18
International journal of contemporary hospitality management
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
The journal of product & brand management
18
International journal of electronic commerce : IJEC
17
Journal of marketing management : MM
17
Psychology & marketing
17
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of business information systems : IJBIS
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Business horizons
13
International journal of consumer studies
13
Electronic commerce research and applications
12
Journal of advertising research
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
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ECONIS (ZBW)
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
3
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
6
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
7
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
8
Is WhatsApp a "new age advertising tool"?
Srivastava, Mallika
;
Fernandes, Semila Fenelly
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 120-141
Persistent link: https://www.econbiz.de/10013041207
Saved in:
9
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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